### **Overview** TVS Electronics Limited (TVS-E), established in 1986 under the TVS Group, is a Chennai-headquartered Indian technology company with over 35 years of experience in electronics manufacturing, product development, and comprehensive customer support services. The company positions itself as a **single-point, end-to-end solutions provider**, integrating **Electronics Manufacturing Services (EMS)** with **Product Development** and **Customer Support Services (CSS)** across industrial, retail, banking, government, and logistics sectors. TVS-E operates through two core business verticals: - **Products & Solutions Group (PSG)** – contributing approximately 70% of revenue. - **Customer Support Services (CSS)** – accounting for the remaining 30%. The company is strategically aligned with India’s **‘Make in India’ mission**, emphasizing **domestic design, localized manufacturing**, and **backward integration** to reduce import dependency and strengthen its position as a Class 1 supplier to government and enterprise clients. --- ### **Core Business Segments** #### **1. Products & Solutions Group (PSG)** The PSG segment focuses on **transaction automation and track-and-trace technologies**, serving key industries such as **Retail, BFSI, Government, Logistics, Defence, and DISComs**. Its offerings include: - **Point-of-Transaction (PTx):** - Touch POS systems, electronic cash registers (ECRs), payment devices, and transaction keyboards. - **Market leadership in thermal receipt printers** and **touch POS systems**, ranked **#3 in barcode scanners and label printers**. - Proprietary **TVS E-Pay billing software** – an entry-level SaaS solution for SMEs with features like instant billing, inventory tracking, and sales analytics. - **Track-and-Trace (T&T):** - Barcode scanners (1D/2D), handheld mobile computers, label printers, and RFID-enabled tracking devices for logistics and manufacturing. - Focus on rugged, industrial-grade devices for high-volume operational environments (retail, logistics, healthcare). - **Banking & Government Solutions:** - High-speed passbook printers, cash counting machines, demand draft printers, and ledger printing solutions. - Government services include **ticketing, registration, and receipt printing for India Post**. - **Shipping & Logistics:** - Integrated solutions for labeling, real-time tracking, and inventory management using AIDC (Automatic Identification and Data Capture) technologies. - **Personal & Productivity (P&P) and Security & Surveillance (S&S):** - Mechanical keyboards, gaming peripherals, webcams, and CCTV surveillance systems with AI-powered video analytics. The PSG has diversified through **strategic acquisitions and partnerships**, including: - Acquisition of **GTID Solutions** to enter **mobile POS software and authentication**. - Investment in **RoyalPOS (Swiftomatics)** to offer **SaaS-based retail digitization platforms**, now integrated with TVS hardware. - Collaborations with leading retail software providers to offer **customized POS ecosystems**. --- #### **2. Customer Support Services (CSS)** TVS-E is a **trusted lifecycle partner for over 25 global OEMs**, offering end-to-end **after-sales support and infrastructure management**. The CSS vertical operates across six key categories: 1. **Field Support Services (FSS):** - Installation, break/fix, and maintenance for IT peripherals, banking POS terminals (EDC), and consumer electronics (laptops, smart TVs, refrigerators). - Serves OEMs like **Dell, HP, and major banks**, covering **>15,000 pin codes**. 2. **Infrastructure Management Services (IMS):** - End-to-end IT support including service desks, endpoint computing, data centers, cloud, network, and **cybersecurity**, powered by a **Cognitive AIOps platform**. - Offers IT managed services to SMEs and large enterprises, with contracts averaging **3 years**. 3. **Solar & Green Energy Services:** - **Operations & Maintenance (O&M)** for over **1,000 MWp** of solar capacity across India. - Consultancy for **287 MWp+ solar projects** (e.g., 76 MWp and 211 MWp in Karnataka). - Provides **EV charging infrastructure** and **battery swapping solutions**, positioning for growth in e-mobility. 4. **Electronics Manufacturing Services (EMS):** - Full-cycle EMS from **design to end-of-life**, including **PCB assembly, box build, testing, and supply chain management**. 5. **Repair & Refurbishing Management Services (RMS):** - Advanced **Level 3/4 component-level repair** of PCBAs, display panels, and payment sound boxes. - Refurbishment services for secondary market sales, supporting circular economy. 6. **E-Auction & E-Waste Management:** - **Auction India**, a digital B2B platform, enables transparent online bidding for **surplus inventory, scrap, machinery, and e-waste**. - Services help businesses maximize asset recovery and ensure regulatory compliance. --- ### **Manufacturing & Technology Capabilities** #### **Tumakuru Facility – A Center of Excellence** - Located **70 km from Bengaluru**, near KIAD Airport and national highways. - **70,000 sq. ft. ESD-compliant factory** with **automated SMT lines**, IoT-enabled **Manufacturing Execution System (MES)**, and **clean room repair facility (1,500 sq. ft.)**. - Features **SKD (Semi-Knocked-Down) and CKD (Completely-Knocked-Down)** assembly models to support **Make in India** and serve technology partners through **contract manufacturing**. - **Powered by a 400-kW solar plant**, advancing **sustainable, carbon-efficient manufacturing**. #### **Industry 4.0 & Digitalization** - Implements **AI/ML, IoT, 5G, edge computing, and digital twins** for smart production. - Uses **Automated Optical Inspection (AOI)**, **predictive maintenance**, **robotics**, and **pick-and-place machines** for quality and efficiency. - **End-to-end traceability** from raw materials to delivery. --- ### **R&D and Innovation** - **R&D Center in Yeshwantpur, Bengaluru**, serving as a **hub for innovation and customer experience**. - Focus on **value engineering**, **scalable design**, and **customer-centric product development**. - Strong investment in **AI/ML, cloud platforms, and IoT-integrated solutions**. - Collaborations with **IIT Madras Research Park** and India’s **startup ecosystem** to co-develop future-ready products. --- ### **Go-to-Market Strategy & Distribution Network** - **Hybrid Distribution Model:** Combines **traditional distributors**, **AIDC partner channels**, and **direct-to-consumer (D2C)** outreach. - **D2C Focus:** Targeting **top 100 national retail accounts** with bundled hardware-software solutions and **e-commerce platforms**. - **National Connectivity:** - Covers **19,500+ pin codes** and **>90% of Indian districts**. - Network includes: - **540+ authorized service partners** - **4,000+ sales partners** - **345+ walk-in service centers** - **13 warehouses, 7 branch offices** - **150+ seater multilingual call center** - Supports **650+ districts (expanding to 670 in FY25–26)**, up from 540 in 2023. --- ### **Sustainability & Strategic Initiatives** - **Circular Economy:** Refurbishment, e-waste management, and reuse of components. - **Green Energy:** Consultancy and O&M for solar projects; expanding into **EV charging infrastructure**. - **Parts & Logistics Business:** - Acts as a **spare parts aggregator** for global OEMs, bridging the gap between expensive OEM parts and low-quality local alternatives. - Launch of **Assure**, a **B2C on-demand service platform** for installations, repairs, and upgrades. - **Software Transformation:** - Transitioned in-house **digital platform to SaaS model** for scalability. - AI/ML-powered **CRM and Service Delivery Platform (SDP)** integrates brands, service partners, logistics, and spare parts.