### **Overview** TVS Motor Company Ltd, part of the USD 8.5 billion TVS Group, is a global leader in two- and three-wheeler manufacturing with a 100+ year legacy rooted in innovation, quality, and customer trust. The company operates four state-of-the-art manufacturing facilities across **India (Hosur, Mysuru, Nalagarh)** and **Indonesia (Karawang)**, and also owns **Norton Motorcycles** in the UK. With a presence in over **90 countries**, TVS Motor is expanding as a comprehensive mobility solutions provider, driven by dual strategies in **internal combustion engine (ICE)** and **electric vehicle (EV)** technologies, supported by digital integration, strategic acquisitions, and a strong R&D focus. --- ### **Strategic Pillars & Vision** TVS Motor’s growth strategy centers on: 1. **Electrification Leadership** – Positioning EVs as the core of its future mobility vision. 2. **Premiumisation & Brand Diversification** – Expanding into super-premium motorcycle segments via Norton and innovative Apache models. 3. **Global Expansion** – Leveraging partnerships and acquisitions to grow in Europe, Africa, Latin America (LATAM), and ASEAN. 4. **Innovation & Technology** – In-house development of smart, connected EV platforms, AI-driven design, and battery intelligence. 5. **Sustainability & Quality Excellence** – Reinforced by being the **only two-wheeler manufacturer globally to have won the Deming Prize**. --- ### **Key Developments (2025 Highlights)** #### **New Product Launches (Oct–Nov 2025)** 1. **TVS X (Premium Electric Crossover)** - Segment-first features: **158 km IDC range**, **cruise control**, **hill hold assist**, **34-liter boot space**, **14-inch front wheel** (industry-first), and advanced connectivity. - Priced at **INR 99,900 (ex-showroom)**. - Initially launched in **Karnataka and Maharashtra**, with **pan-India rollout planned**. - Features **in-house developed PMSM motor, battery intelligence, and SmartXonnect 2.0 platform**. 2. **TVS King Kargo HD EV (Urban Logistics 3-Wheeler)** - Targeted at **last-mile delivery**, with **6.6 ft cargo depth**, **60 km/h top speed**, and **enhanced cabin comfort**. - Integrated with **TVS Connect Fleet**, a web-based dashboard for **real-time tracking, analytics, and remote control**. - Launched at **Rs. 3.85 lakhs (ex-showroom Delhi)**, initially available in **Delhi-NCR, Bengaluru, and Rajasthan**. 3. **TVS Apache RTX (Adventure Touring Motorcycle)** - Powered by the new **Next-Gen RT-XD4 299.1cc liquid-cooled engine** (36 PS, 28.5 Nm), 6-speed gearbox, fuel injection, assist-slipper clutch. - Features a **steel trellis frame**, **mono-volume design**, and advanced rider electronics. - Marks TVS’s entry into the **fast-paced adventure tourer segment**, built on racing DNA. 4. **TVS Orbiter EV & NTORQ 150** - **Orbiter EV**: A smart, connected scooter for urban commuting. - **NTORQ 150**: Marketed as **India’s quickest hyper sport scooter**, powered by **O3CTech 149.7cc engine (13.2 PS, 14.2 Nm)** and **0–60 km/h in 6.3 seconds**. - Futuristic design, **TFT display**, **aerodynamic winglets**, and **sport-tuned suspension**. --- ### **Electric Vehicle (EV) Leadership** TVS Motor is a dominant player in India’s EV space: - **TVS iQube**: Market leader in electric scooters with **over 6 lakh cumulative units sold**. - Portfolio now includes **six variants** (3.1K / 5.3K Wh), **fast-charging**, **Hill Hold**, **Alexa integration**, and **voice assist**. - **Achieved 45% YoY growth in FY25**, holding a **strong position in South Asia and ASEAN**. - Over **75,000 units sold in Q2 FY25**, with planned exports to **Indonesia, Sri Lanka, and Vietnam**. - **TVS King EV Max**: - First **connected electric 3-wheeler** in India with **51.2V LiFePO4 9.2 kWh battery**. - Already gaining traction in commercial and passenger mobility segments. - **EV Technology Advancements**: - **In-house development** of **battery systems, VCUs, BMS, and telematics**. - Over **650 patents in EV technology**. - Investment in **ION Mobility** for Southeast Asian expansion. - Acquisition of **assets and IP** from ION Mobility to accelerate R&D and regional market penetration. --- ### **R&D & Innovation** TVS Motor invested **₹1,024.95 crore** in R&D in FY24-25—the first time exceeding **₹1,000 crore**—focusing on: - **AI-driven design tools** and **digital twin platforms (TVSXverse)**. - **Next-gen EV architecture** and **connected vehicle platforms**. - **Proprietary RT-XD4 engine platform** (developed in Hosur) with **dual overhead cams, dual oil pumps, dual cooling jackets, and dual breather systems**. - **SmartXhield** safety suite with **crash alert, live location sharing, and proactive rider assistance**. --- ### **Global Expansion & Partnerships** - **Exports**: Accounted for **~25% of total revenue in FY25**, up from 24%, with **15% YoY export growth**. - **Key Markets**: Nigeria, Brazil, Mexico, Colombia, Egypt, Morocco, and expanding into **LATAM** and **Europe**. - **Strategic Partnerships**: - **BMW Motorrad**: Co-developing **BMW CE 02**, **450 GS**, and other premium electric models. - **Emil Frey**: Distribution partnership in **Europe (France, Italy)**. - **Hyundai**: Joint **micro-mobility concept models** showcased at Bharat Mobility Expo. - **Rapido**: Collaboration on **sustainable urban mobility**, including EV fleet solutions. - **Ecofy NBFC**: Financing partnership for **EV 3-wheelers** in India. - **Subsidiaries & Acquisitions**: - **Norton Motorcycles (UK)**: Revitalizing the brand with **six new models planned by 2027** under ‘**Design, Dynamism, Detail**’ philosophy. - **Swiss E-Mobility Group (SEMG)** and **EGO Movement**: Leading e-bike brands in **Switzerland and DACH region**. - **TVS Ebike Company AG**: Holds **~20% market share** in Swiss e-bike segment; targets **$105M revenue in FY25-26**. - **DriveX Mobility**, **ION Mobility**, **EBCO Ltd** (UK), and **GO AG** (Switzerland) acquired to strengthen **pre-owned, EV, and digital offerings**. --- ### **Manufacturing & Distribution** - **5 Manufacturing Units**: India (3), Indonesia (1), UK (1 – Norton). - **Global Sales Network**: - **8,000+ dealers** in **3,800+ Indian cities**. - **4,000+ international cities** across 90 countries. - **Record Exports**: **3.52 lakh units** in a single quarter (Q3 FY25), with strong growth in **Africa, LATAM, and ASEAN**. - **Subsidiary Operations**: - **TVS Credit Services**: Served **19 million+ customers**, enabling mobility access. - **TVS Digital (Singapore)**: Delivers **AI-driven fintech and autotech solutions** in South and Southeast Asia. --- ### **Brand & Market Leadership** - **Apache Brand**: Over **6 million riders globally**, recognized for **“Track to Road” technology transfer** from TVS Racing. - Models like **Apache RTR 310**, **RR 310**, and new **RTX** are pushing performance boundaries. - **iQube**: Best-selling EV in India; **No. 1 in EV segment** by customer satisfaction and range. - **Norton Revival**: Positioned as a **luxury sports motorcycle brand** with launches planned in **UK, India, EU, USA, and Middle East by 2026**. - **Customer Recognition**: - Products rank **#1 in J.D. Power IQS, APEAL, and Customer Service Satisfaction** for multiple years. - **Ranked No. 1 in J.D. Power Service Satisfaction for 4 consecutive years**. --- ### **Financial & Operational Highlights (FY2024–25)** - **Annual Sales**: **4.74 million units** (15% YoY growth), including **281,846 EVs** (+45% YoY). - **Exports**: **1.09 million ICE units** (+22.8%), driven by demand in **Africa and Latin America**. - **EBITDA Margin**: Reached **11.9%**, supported by improved product mix and cost efficiency. - **Revenue Contribution**: Exports now contribute **25% of total revenue**. ---