• Customer satisfaction strategy: TVS prioritized quality and customer satisfaction starting in the mid-to-late 1990s, leading to a Deming Prize win and sustained top rankings in J.D. Power surveys.
• Powertrain technology adoption: Policy and industry should remain technology-agnostic across ICE, hybrids, EVs, CNG, and ethanol based on overall environmental impact, rather than enforcing mandates or technology bans.
• Ethanol fuel blending: Promoting ethanol supports self-sufficiency by reducing dependence on imported oil and battery components, with blends up to E10 treated as standard and options provided beyond E10 due to material and combustion factors.
• Two-wheeler export growth: Africa and South America offer substantial expansion opportunities for Indian two-wheelers, driven by strong brand trust and quality perception established across the African continent.