### **Overview** TVS Srichakra Limited is one of India’s largest manufacturers and exporters of tyres for two-wheelers, three-wheelers, and Off-Highway Tyres (OHT). Headquartered in Madurai, Tamil Nadu, and incorporated in 1982, the company operates two state-of-the-art manufacturing facilities in **Madurai (Tamil Nadu)** and **Rudrapur (Uttarakhand)**, with a combined monthly production capacity exceeding **3 million tyres**. A design center in **Milan, Italy**, supports R&D activities based in Madurai, while technical advancements are further enhanced through a satellite center in **Israel**. The company sells its products under the **'TVS Eurogrip', 'TVS Tyres', and 'Eurogrip'** brands and exports to **over 90 countries**, maintaining a robust international presence across the Americas, Europe, ASEAN, and Africa. As of March 2025, it employed **2,785 permanent personnel**, including 751 employees and 2,034 workers. --- ### **Core Business Segments** 1. **Two- & Three-Wheeler Tyres** - Leading supplier to domestic OEMs, including major electric two-wheeler manufacturers. - Strong presence in the domestic aftermarket through a vast distribution network. 2. **Off-Highway Tyres (OHT)** - Supplies tyres for agricultural, construction, industrial, and farm equipment globally. - Rapid expansion in global OHT markets, supported by acquisitions and product innovation. --- ### **Recent Strategic Developments (Aug 2025)** #### **Product Innovation & R&D Excellence** - Launched **15 new export-focused products** tailored for **Latin America and Asia**, meeting specific performance and application requirements. - Secured **OEM approvals** for new tyre models on premium global motorcycles. - Expanded in **high-CC scooter and sport-touring motorbike categories**, launching new tyres under the **STR/SCR** codenames. - Introduced **VF (Very High Flexion) Tractor Radials** for enhanced agricultural load capacity. - Launched **over 114 new OHT products** under the **OHT line**, targeting agricultural and construction equipment manufacturers. - Awarded **5 new patents** in FY25, bringing the **total patent count to 19**, underscoring continuous investment in innovation. - Sustained high-speed product development with **20 new tyre variants/month** across segments. #### **Global Expansion & Market Penetration** - Deepened presence in the Americas via the **2023 acquisition of Super Grip Corporation (USA)**, now a dedicated OHT subsidiary. - Established **local sales teams in key global markets** for closer customer engagement. - Appointed **over 40 new international channel partners** in FY24–25, expanding footprint into **Brazil, Argentina, Chile, Australia, Turkey, Morocco, and ASEAN nations**. - Entered new EU markets including **Germany and Greece**, following earlier expansions into **France and Croatia**. #### **Domestic Growth & Distribution Strength** - Supplies domestic OEMs on a **Just-in-Time (JIT)** basis, ensuring efficient logistics and inventory control. - Strengthened **domestic aftermarket** with over **140 new distributors and 2,000+ new retailers** added in FY25. - Distribution network now spans **over 438 districts**, improving access even in remote regions. - Digitized supply chain via the **MITRA** system and **Eurogrip Connect app** (used by 20,000+ retailers), enabling real-time sales tracking and direct retailer engagement. --- ### **OEM & Aftermarket Strategy** - **OEM Segment**: A leading supplier to Indian two- and three-wheeler OEMs; increasingly critical in the **electric vehicle (EV) space**, supplying low rolling resistance tyres approved by top EV OEMs. - **EV Focus**: Launched **ETORQ** and **LRR (Low Rolling Resistance)** tyres specifically engineered for high performance and energy efficiency in EVs. - **Aftermarket**: Actively building brand equity through **Eurogrip**, targeting pan-India and global consumers through aggressive marketing and digital initiatives. --- ### **Global Brand & Partnership Milestones** - **Eurogrip**, positioned as a global consumer brand, gained significant traction in FY25: - **Strategic partnership with Honda Taiwan** for co-branded training and customer experience programs. - Flagship **steel radial tyres** gaining strong acceptance in Europe and Asia. - Recognized as the **first Indian tyre manufacturer approved to supply tyres to the Chinese market**, marking a strategic export breakthrough. --- ### **Manufacturing & Technology Capabilities** - Completed **capacity doubling in OHT production** at the Madurai plant, including modernized facilities for radial and flotation tyres. - Operates a **state-of-the-art tyre characterization lab** and an upgraded **test track in India** for dry/wet grip evaluation. - Tyres tested under **Indian, European, and Japanese road conditions** to ensure global compliance. - Implemented **NPD tracking software** to accelerate time-to-market and improve launch coordination. --- ### **Key Financial & Operational Highlights (FY25 Summary)** - **Exports to over 90 countries**. - **Over 73 new OHT products launched globally**. - **19 patents** granted cumulatively, with sustained innovation in materials and tyre design. - **Over 1,700 new products** launched globally since FY23 across all segments. - Strengthened **OEM approvals**, including a global **single-source OE award** for Protorq Extreme on a 450+ CC European motorcycle. ---