• Indian AI market: India leads in consumer engagement and trust in AI-generated information, positioning the country to drive applications built on top of Big Tech models.
• AI anchor experimentation: The company tested cloning its own anchors with their permission for prime-time broadcasts, successfully passing the trial despite some viewers noting a lack of emotional depth.
• On-ground human reporting: Dedicated sections such as "Eyewitness" and "Handmade by Editors and Reporters" were launched to prioritize firsthand human experiences over automated or standard reporting during major events, natural calamities, and wars.
• AI sandwich framework: The newsroom deploys a workflow that begins and ends with human editorial control and approval, utilizing AI in the middle layer to improve efficiency, effectiveness, and audience engagement.