Unicommerce eSolutions is the invisible operating system behind India’s online shopping boom - an AI-first software platform that automates the messy chain of inventory, warehousing, shipping and delivery that kicks in the moment a customer clicks “buy”. Founded in 2012 and later acquired by AceVector Limited, the company began as a single product and has since evolved into a multi-platform SaaS business that now processes roughly a billion order items a year. Its recurring approach is to embed itself so deeply into client workflows that it becomes the mission-critical “system of record” - the one piece of software a brand cannot switch off without its operations grinding to a halt. # Business segments Three platforms at different stages of maturity - a dominant transaction-processing engine that is the company’s foundation, a fast-scaling logistics automation platform, and an early-stage AI marketing tool - each extending the company’s reach across the full e-commerce value chain. ## 1. Uniware: the transaction-processing engine where the company’s scale lives **Uniware is India’s largest e-commerce enablement platform in its layer, acting as the central nervous system that connects every sales channel, warehouse and courier partner a brand uses - and it charges per item shipped.** - **The system of record for order processing** - Uniware automates the entire backend workflow from order capture to dispatch, giving businesses a single dashboard to manage orders and live inventory across D2C websites, marketplaces, quick-commerce apps and B2B channels. It handles over a lakh SKUs monthly and maintains a 99.99% order fulfillment rate, which is why clients treat it as irreplaceable operational plumbing. - **A quarter of India’s dropship volumes** - roughly 25-30% of all dropship orders in Indian e-commerce flow through Uniware, making it the default rails for marketplace sellers who never touch the goods they sell. The platform supports nearly 350 integrations with marketplaces, shipping providers and ERP systems, so a brand can plug in once and connect everywhere. - **Paid per item, with a subscription floor** - enterprise customers, who bring in about 90% of revenue, pay a minimum monthly subscription that bundles a set number of transactions, and then additional usage fees kick in once that quota is crossed. The meter runs on every item shipped from the warehouse, aligning the company’s revenue directly with its clients’ order volumes. - **New modules deepen the moat** - recent add-ons like UniReco (payment reconciliation that spots unexplained marketplace deductions) and UniCapture (video proof of shipment to fight return-claim disputes) solve painful, granular problems that competitors do not address, making the platform stickier with every module a client adopts. ## 2. Shipway: the logistics automation platform that turns shipping into a science **Shipway is the clear number-two courier aggregation platform in India, making money on every parcel its AI allocates to the best carrier - and it was bought, not built, to add a logistics layer the company lacked.** - **Courier aggregation is the core** - about 84-85% of Shipway’s revenue comes from bringing multiple courier partners onto a single platform with pre-negotiated rates, so a D2C brand can pick the best option for each order based on cost, speed and pin-code reach. The platform ships to over 29,000 pin codes and processes 35Mn+ annual transactions. - **AI picks the courier, not a human** - ShipSense AI Allocation automatically selects the best-fit courier for every order by weighing cost against past delivery performance at that specific location, which cuts shipping costs and reduces return-to-origin rates without anyone writing a manual rule. - **Two ways to pay, both usage-linked** - clients who use Shipway’s full courier aggregation service pay per shipment, while those who keep their own courier contracts and use Shipway purely as a technology layer pay a usage-linked subscription, giving the platform a revenue model that fits both preferences. - **Acquired with a cross-sell playbook** - Unicommerce bought Shipway in two stages during FY25, acquiring a 42.76% stake for Rs 68.4 Crores and swapping shares for the rest, because client overlap between the two companies was only 5%. That means nearly every Uniware enterprise client is a potential Shipway customer, and cross-selling from Uniware’s 1,000-plus enterprise base is the primary growth lever. ## 3. ConvertWay: the AI marketing tool that chases the sale before the checkout **ConvertWay is an early-stage, no-code platform that charges per notification and uses AI to turn browsing visitors into paying customers - the company’s bet on the pre-purchase part of the value chain.** - **Automated engagement across every channel** - ConvertWay lets brands set up triggered campaigns on WhatsApp, SMS and RCS for moments like cart abandonment, back-in-stock alerts and price drops, all without writing code. It is designed to be largely self-guided, so a brand can onboard and start running campaigns quickly. - **An AI voice agent that closes sales** - Catalyst AI is a conversational voice agent that can hold human-like sales conversations in two languages, switching dynamically, and delivers up to 1.5 times the conversion rate of standard flows by engaging customers at the right moment with context. - **Billed per notification** - the platform earns revenue on a transaction basis, charging for each message sent, which keeps the cost aligned with the value a brand gets from every recovered sale. It came as part of the Shipway acquisition, having been built originally by the same team, and is still steadily gaining traction. # Group structure and partners **Unicommerce sits atop a structure that is being simplified - its logistics and marketing platforms live inside a wholly owned subsidiary that the company is evaluating merging into the parent, while a network of nearly 350 integrations and partnerships with logistics and retail groups extends its reach beyond India.** - **Parent and promoter** - the company is promoted by AceVector Limited, which acquired it in FY 2015-16 and in September 2025 injected roughly ₹20 crore via a preferential share issue to fund future acquisitions. SoftBank and B2 Capital hold board nomination rights as long as they each keep at least 8% of the equity. - **Shipway sits in a subsidiary, for now** - Shipway Technology Private Limited is wholly owned and houses both the Shipway and ConvertWay businesses, but management is evaluating a merger into Unicommerce to cut compliance costs and align go-to-market efforts. The acquisition created goodwill of about ₹117 crore on the consolidated balance sheet. - **Partnerships that open new geographies** - a tie-up with Naqel Express (part of Saudi Post) provides delivery touchpoints across Gulf markets and cross-border lanes from Saudi Arabia to India, while a partnership with Opptra, an AI-native distributor founded by a Flipkart co-founder, uses Uniware to manage multi-region operations across India, the GCC and Southeast Asia.