Urja Global is a company built on a simple idea - that a solar panel, a battery and an electric scooter can be stitched together into a single livelihood for a village entrepreneur. It started in 1992 as a financial-services firm, was renamed in 2009, and has since grown into an integrated renewable-energy business that designs, supplies and installs solar systems, makes and trades batteries, and manufactures electric two-wheelers. The recurring approach is to bundle these products into a micro-franchise called an Urja Kendra, turning a shopkeeper into a local energy hub - a model the company sums up as “Generate energy, save energy, earn money”. # Business segments Four engines at different stages - a solar-products and project backbone, an electric-scooter assembly line that now dominates the mix, a small battery-manufacturing arm, and a distribution platform that ties them together at the village level. ## 1. Solar energy solutions: the original engine **It designs, supplies and installs everything from a solar lantern to a rooftop power plant, and now outsources module-making to a partner while keeping the brand.** - **A catalogue built for rural India** - the product line spans solar PV modules (polycrystalline, monocrystalline, bifacial and dual-glass), inverters, home-lighting systems, street lights, water pumps, study lamps, LED lanterns and even a solar-powered flour mill called the Urja Solar Atta Chakki. The company claims to be “the largest supplier of solar module of the best quality, even in low light conditions”. - **Projects, not just products** - it also acts as an EPC (engineering, procurement and construction) contractor, designing, supplying and installing complete solar systems with panels, batteries and inverters for private organisations. The company is an MNRE-accredited channel partner, which gives it a government stamp for these installations. - **Manufacturing without a factory** - in November 2025, Urja signed a joint-venture agreement with Solarmint Energies to manufacture, brand and distribute solar PV modules under the URJA name. Solarmint makes the panels; Urja brings its brand, sales network and market reach, and the arrangement runs on a cost-plus-profit basis for an initial three years. - **A crowded, import-dependent field** - the solar industry in India is fragmented and competitive, with rivals ranging from large players like Vikram Solar to small O&M service providers. About 80% of India’s solar cells and modules are imported from China, along with inverters and other equipment, so domestic players are largely assemblers and integrators. ## 2. Electric vehicles: the new centre of gravity **It assembles e-rickshaws and e-scooters - including a road-legal high-speed model - for semi-urban and rural buyers who need cheap last-mile transport.** - **From low-speed to highway-legal** - the company launched two e-scooter variants, “E-life” and “E-zess,” in October 2021, both in the low-speed, non-RTO segment. In August 2024 it pre-launched “CHETNA,” a high-speed electric scooter that received a Homologation Certificate and is compliant with RTO registration requirements, making it fully road-legal across India. - **A scooter with a 100-km promise** - the CHETNA runs on a lithium-ion battery with a claimed range of over 100 km on a single charge, and it is sold through the company’s dealer network and its own e-commerce site, www.urjakendra.com, with doorstep delivery. - **Two assembly hubs** - the company set up an e-scooter assembling unit at Sampla, Haryana, approved by the board in March 2022, and another at Nashik, Maharashtra, on 22 March 2022 to serve the western zone. These are assembly operations, not full-scale manufacturing plants. - **Distribution deals that shaped the order book** - in October 2020, Urja signed an agreement with FVM Industries for the sale of 1,00,000 electric scooters annually, worth approximately Rs. 480 crores, with FVM acting as distributor in Maharashtra and the eastern region states of Odisha, Bihar, West Bengal and Jharkhand. An earlier MOU with Ogata Motors covered manufacturing of e-scooters, e-autos and e-cars in Delhi, with Urja supplying raw materials and batteries. - **Competing with the big names** - the Indian electric two-wheeler market is highly competitive, with established players including Hero Electric and Ola Electric, and the industry depends on imports, especially for battery cells. ## 3. Batteries and energy storage: the small but strategic link **It makes and trades lead-acid and lithium-ion batteries under its own brands, and has a manufacturing agreement that lets it put the Tesla Power USA label on its products.** - **A battery for every need** - the product range covers lithium IOB batteries, automotive batteries, inverter batteries, solar batteries and e-rickshaw batteries, sold under the ‘Urja’ and ‘I-volt’ brands. In November 2025, the company launched a new electric-scooter battery and charger under the URJA brand for the domestic market. - **The Tesla Power connection** - in June 2023, Urja entered an agreement with Tesla Power India Private Limited (an associate of Tesla Power USA LLC) to manufacture and supply batteries under the TESLA POWER USA brand, with Urja acting as the manufacturer and supplier partner in India and using Tesla Service centres to promote EV battery service for e-two-wheeler batteries. - **Low barriers, many rivals** - the battery manufacturing industry in India has low entry barriers and low capital requirements, making it highly competitive. The company entered the lithium-ion battery segment only during the year reported in August 2025. ## 4. Urja Kendra: the distribution platform that stitches it all together **A micro-franchise model that turns a village shopkeeper into a renewable-energy retailer, selling solar products, electric vehicles and batteries from a single outlet - and earning from four different income streams.** - **One shop, four revenue lines** - a business partner operating an Urja Kendra earns commission on product sales, fees for installing off-grid solar systems, charges for service and maintenance, and transportation income from e-autos. The outlets are designed as integrated energy hubs where the company’s solar, battery and EV businesses converge. - **A vision of 2.5 lakh villages** - the company’s stated ambition is to establish an Urja Kendra in every Gram Panchayat across India, training villagers at Urja Incubation Centers and Government ITIs to create livelihoods in renewable energy, electric vehicles, Bio CNG and other biofuels. - **Franchise hubs and spokes** - the company has adopted a Hub & Spoke franchise model, with exclusive Urja Kendras attached to block-level and village-level entrepreneurs, and has been collaborating with E-Mitra in Rajasthan for training and incubation. Showrooms have been opened in multiple states including Sikar, Jhunjhunu, Surat, Ghaziabad, Fatehpur, Losal, Siwan and Jaipur, with the first EV showroom opening in Sikar, Rajasthan, on 17 October 2021. - **Online and offline together** - the company also sells directly to retail customers through its e-commerce website, www.urjakendra.com, while the bulk of sales still flow through dealers and distributors, who accounted for 41.60% of total sales in FY25. # Group structure and partners **A holding company with three subsidiaries - one making batteries, one developing real estate, and one running the digital storefront - plus a web of contractual partnerships that expand the brand without adding factories.** - **Urja Batteries Limited (54.32% held)** manufactures lead-acid batteries for industrial, solar and standby power solutions, and is the production engine behind the group’s battery brands. - **Sahu Minerals & Properties Limited (78.50% held)** develops land for residential buildings and commercial office complexes; in earlier years it was also described as engaged in mineral exploration, extraction and processing. - **Urja Digital World Limited (94% held)** was incorporated in August 2020 to run the online business - E-Urja, E-vehicles, E-connect, E-health and E-education - at Urja Kendras, and also operates a telemedicine platform called “Be-swasth” that offers primary-care consultations at very sustainable prices. - **Solarmint Energies (contractual JV, no shareholding)** is the manufacturing partner for solar PV modules under the URJA brand, in a three-year cost-plus-profit arrangement signed in November 2025. - **Tesla Power India (manufacturing agreement, no shareholding)** is the brand partner for batteries sold under the TESLA POWER USA label, with Urja acting as manufacturer and supplier in India since June 2023.