### **Company Overview** Vertoz Limited (formerly Vertoz Advertising Limited) is a globally recognized, AI-first technology platform listed on the National Stock Exchange (NSE) of India. Founded in 2012 and headquartered in Mumbai, Vertoz has evolved from a programmatic advertising firm into a dual-technology powerhouse, operating under two integrated segments: **MadTech (Marketing & Advertising Technology)** and **CloudTech (Digital Identity & Cloud Infrastructure)**. The company serves a diversified global clientele including brands, enterprises, advertising agencies, publishers, SMEs, and technology partners across sectors such as BFSI, e-commerce, healthcare, education, real estate, and travel. With operations in India, the U.S., UAE, UK, Hong Kong, and Singapore, Vertoz delivers end-to-end digital transformation solutions powered by artificial intelligence, automation, and real-time data analytics. --- ### **Strategic Transformation & Business Segments** #### **1. MadTech Platform (Marketing & Advertising Technology)** - Accounts for **70–80% of total revenue**. - Offers AI-driven, full-stack programmatic advertising solutions across digital channels including display, video, native, Connected TV (CTV), DOOH (Digital Out of Home), OTT, and mobile. - Key proprietary platforms: - **IngeniousPlex**: Self-serve DSP for media buying and campaign execution. - **IncrementX**: Media representation and monetization platform for publishers (especially multicultural and niche audiences). - **Adzurite**: Performance marketing platform with pay-after-performance model. - **AdMozart**: Real-time ad exchange connecting demand and supply partners across global markets. - Achieved **over 40% YoY growth in campaign volumes in FY2025**. - Reported **INR 255.20 crores in FY2025 revenue** with **70% YoY growth in EBITDA to INR 36.44 crores**. - Serves over **25,000 MadTech customers** and reaches **over 350 million users** globally. #### **2. CloudTech Platform (Digital Identity & Cloud Infrastructure)** - Contributes **20–30% of total revenue**, with strong cross-selling potential. - Provides secure, scalable, and cost-efficient cloud infrastructure and digital identity solutions. - Key platforms: - **ConnectReseller**: ICANN-accredited top 50 global domain registrar; manages over **2 million domains** across 150+ TLDs in 60+ countries. - **QualiSpace**: Full-suite cloud services provider offering hosting, cloud servers, enterprise email, SSL certificates, backup, and security to over **8,000 SMEs**. - Manages **second-highest domain registration portfolio in India**. - Reseller network expanded to **9,000+ active partners** with **95.5 crore in FY2023–24 revenue (UAE subsidiary VERTOZ FZ-LLC)**. - Supports Vertoz’s MadTech systems as foundational infrastructure. --- ### **Recent Strategic Acquisition: Webimax LLC (Nov 2025)** Vertoz Inc. (USA), a direct subsidiary of Vertoz Limited, signed a **definitive agreement** to acquire **Webimax LLC**, a US-based AI-driven reputation and marketing automation company headquartered in New Jersey, founded in 2008. #### **Key Deal Terms:** - **Enterprise Value**: USD 6.6 million (~INR 55 crore). - **Payment Structure**: - **80% upfront**: USD 5.28 million (including up to USD 0.4M contingent earn-out). - **20% deferred**: Paid over 3 years based on performance milestones. - **Funding Mechanism**: 75% debt from a leading Indian foreign trade financial institution; 25% internal cash flows. - **Non-dilutive transaction** – no equity issuance, preserving shareholder value. #### **Why Webimax?** - **Complementary Expertise**: Webimax delivers AI-powered solutions in **search intelligence, sentiment analysis, predictive performance, automated lead discovery, and SEO consulting**. - Recognized as **#1 Reputation Management Service Provider in 2024** by *Business.com, Newsweek, IBT, and Clutch*. - Generated **$12 million in FY2024 revenue**, **$2.4 million adjusted EBITDA**, and **$1.8 million net profit**. - Highly cash-generative with **debtor days of just 30 days**, reinforcing financial resilience. #### **Strategic Rationale:** - Combines Vertoz’s **AI-driven MADTech platforms** with Webimax’s **on-the-ground execution expertise**, **SEO capabilities**, and **established U.S. client base**. - Positions Vertoz as a **one-stop digital transformation partner** for global advertisers, enabling end-to-end solutions from brand visibility to performance outcomes. - Enables **cross-selling, shared services, and cost synergies** of **USD 2–3.5 million over 18–30 months**, driven by India-led efficiencies and AI optimization. - Reinforces Vertoz’s **global expansion strategy**, particularly in the **North American market**, with 80% of revenue already coming from international markets. **Post-acquisition Structure:** - Webimax LLC becomes a **direct subsidiary of Vertoz Inc. (USA)** and a **step-down subsidiary of Vertoz Limited**, compliant under the Companies Act, 2013. - Founder and CEO **Kenneth Wisnefski** remains with the company, bringing serial entrepreneurship experience (ex-founder of VendorSeek, acquired by NASDAQ-listed QuinStreet). --- ### **Global Operations & Subsidiary Network** - **28 wholly-owned or majority-owned subsidiaries** across **India, USA, UAE, UK, and Hong Kong**. - Major U.S. entities under **AdNet Holdings Inc**, including: - **AdMeridian Inc** (NY-based DSP) - **MediaXchange LLC, Adspectro LLC, Adokut Inc, Adcanny Inc, AdZesto Inc, Boffoads Inc, Flairads Inc, Admida Inc, OwnAdtech Inc** - Vertoz India subsidiaries include **AdZurite Solutions Pvt. Ltd., Own Web Solution Pvt. Ltd., Increment X Pvt. Ltd., Perfomise Solutions (51% stake)**. - Presence in **8+ cities**, **5 data centers**, processing **1.2 petabytes of data daily** and **1 million bids per second**. - Operates **100+ digital properties**; manages **over 2.1 million domains**. --- ### **Growth Strategy** #### **Organic Growth:** - Focus on **AI enhancement**, **vertical diversification** (education via tie-up with XLRI), and **geographic expansion**. - Launched high-impact influencer campaigns (e.g., Himalaya Turmeric Face Care: **134 million reach**) and performance marketing (Happilo: **100,000+ redemptions**). - Revenue grew **17% YoY in Q1 FY2026 (Rs. 70.49 crore)**. - **Five-year MadTech revenue CAGR of 28%+**. #### **Inorganic Growth:** - Completed prior mergers with **PayNX Group and QualiSpace in 2023–2024**, forming the **CloudTech division**. - Strategic acquisition of **Cheerio Technologies (2023)** – SaaS marketing automation. - Continues to pursue acquisition targets in **North America**, targeting the **$80 billion SME digital services market**. - Dedicated M&A team in place to evaluate profitable, cash-generative technology firms. #### **Future Targets:** - **Revenue Goal**: INR 250 crores in FY25 (already achieved), with **sustained 30% annual growth anticipated in FY25–26**. - **Profitability Goal**: **INR 100 crores PAT within the next 3 years**. - **Margin Guidance**: 8–12% PAT margin; 15–20% EBITDA margin at scale. --- ### **Go-to-Market & Client Engagement** - **B2B Model**: Direct partnerships with enterprises (e.g., banks, mutual funds). - **P2P (Partner-to-Partner) Model**: Works with **WPP Group, Dentsu, PubMatic**, and other top agencies. - Clients span **20+ domestic**, **30+ international**, serving **175+ countries**. - No single customer accounts for >10% revenue – **highly diversified base**. - Strong brand presence via **global conferences, PR, and event partnerships** (e.g., ET Education Summit). --- ### **Financial & Operational Strength** - **Strong cash flow generation** enables **debt-funded M&A** without diluting existing shareholders. - **High capital efficiency** with scalable internal team of **400+ professionals** (from 45 in 5 years). - **Low customer acquisition cost (CAC)** for domains (~₹1,000), higher for MadTech (~₹20 lakh), offset by cross-selling and **ARPU expansion**. - **Global tax efficiency**: ~60–70% revenue from lower-tax jurisdictions. --- **Ticker**: NSE: VERTOZ **Founded**: 2012 **Headquarters**: Mumbai, India **Key Markets**: USA, UAE, India, UK, Southeast Asia **Employees**: 400+ **Revenue (FY2025)**: INR 255.20 Crores **Net Profit Margin Target**: 10%+ **Global Reach**: 175+ countries, 350+ million users *“Empowering Digital Growth – From Identity to Impact.”*