### **Company Overview** V-Marc India Limited, founded in 2006 as *Asian Wires & Cables Industries* and incorporated as a public limited company following its successful IPO in April 2021, is a leading organized player in India’s electrical manufacturing sector. Headquartered in Haridwar, Uttarakhand, the company operates two advanced manufacturing facilities on a 49,400 sq. m. landholding in the SIDCUL industrial area. Led by **Mr. Vikas Garg** (Managing Director) and **Mrs. Meenakshi Garg**, the promoters bring 25 and 15 years of industry experience respectively. Mr. Garg has been instrumental in transforming the business from a partnership firm established in 1996 into a modern, technology-driven listed entity. --- ### **Core Business & Product Portfolio** V-Marc is a diversified manufacturer of **wires, cables, and electrical solutions**, serving both B2B and B2C markets. Its product range includes: - **Low- and High-Tension Cables**: Up to 66 kV (with plans for 110 kV) - **Medium Voltage Covered Conductors (MVCC)** – India’s **only** organized company offering **end-to-end solutions** with **proprietary MVCC accessories up to 33kV** - **Specialty Cables**: Control, instrumentation, thermocouple, LAN, coaxial, and aerial bunched cables - **Building & Industrial Wires**: Including single/multi-core, PVC, XLPE, HFFR (Halogen-Free Flame Retardant), FR, FRLS, HRFR variants - **Electrical Components**: MCBs, RCCBs, distribution boxes, switches & switchgears, insulation tapes - **Consumer Electricals**: Wiring harnesses, geysers, LED bulbs, and future plans for fans and solar harnesses In **2024–25**, the company launched **Flexi-Tough eB-HFFR wires** and **eB+ Power Cables**, **India’s first** products manufactured using **electron beam (E-beam) cross-linking technology**, marking a major technological leap. --- ### **Technological Leadership** V-Marc is a pioneer in **E-beam technology**, which enhances the molecular structure of polymers without chemical additives, delivering: - Over **30–80% higher current-carrying capacity** - Operating temperature up to **150°C** - **Superior fire safety**, reduced smoke emission, and non-toxic materials (HFFR) - Lifespan exceeding **60–65 years** - Enhanced resistance to UV, chemicals, and mechanical stress This innovation establishes V-Marc as a **technology leader** in sustainable, high-performance cable solutions and positions it competitively against unorganized players. Additionally, the company has addressed installation challenges by developing **fully compatible, proprietary MVCC accessories**, creating a **single-point solution** that improves reliability and ease of deployment – a key differentiator in the market. --- ### **Manufacturing & Capacity** - **Current Production Capacity (FY24–25)**: **169,020 km** of cables - **Ongoing Expansion**: A ₹50 crore CAPEX project to scale capacity to **212,000 km by September 2025** - **Long-Term Vision**: **700,000 km** capacity within the next **five years**, supported by strategic land acquisition (8,200 sq. m. added in Roorkee in Aug 2024) - **New HT Plant**: Features a **CCV (Continuous Curing Vulcanization) line**, enabling compliance with updated BIS standards (e.g., IS:7098) and eligibility for government tenders in high-voltage segments (33kV to 66kV) All facilities are equipped with **in-house quality labs**, modern testing systems, and are **ISO 14001:2015 certified**. The company holds **multiple BIS licenses** (IS:694, IS:7098, IS:17048, etc.) and sources raw materials from reputable suppliers such as **HINDALCO, NALCO, BALCO, HCL, KLJ**, and **KALPENA**. --- ### **Market Presence & Distribution** - **Domestic Reach**: Products distributed across **21 states** via a network of **over 1,200 dealers and distributors** - **Retail Expansion Target**: Aiming for **100,000 retail touchpoints** through a hub-and-spoke model - **EPC Partnerships**: Engaged with **150+ turnkey EPC contractors** - **Strategic Geographic Expansion**: New presence in **Jammu & Kashmir, Northeast, Tamil Nadu, Gujarat, West Bengal**, and others - **No Export Revenue Yet**: 100% domestic sales; however, international ambitions evident through participation in **Jimex 2024 (Jordan)** - **Retail Transition Strategy**: Targeting **50% revenue from B2C segment within 2–3 years**, entering the **Fast-Moving Electrical Goods (FMEG)** space once scale is achieved --- ### **Strategic Initiatives** - **Project LEAP**: A multi-year transformation strategy to: - Scale operations - Strengthen B2B leadership - Transition into a top-tier **B2C/FMEG player** - Aim for **Top 10 position** in India’s FMEG segment - **Smart Home & Automation**: Positioning for growth in **smart home infrastructure**, offering compatible high-safety wiring systems - **Sustainability Focus**: Use of **eco-friendly, halogen-free materials**, low-emission cables, and energy-efficient manufacturing practices align with ESG trends --- ### **Key Competitive Advantages** 1. **Technology First-Mover**: Only company in India with **E-beam based eB-HFFR and eB-Power cables** 2. **Full MVCC Ecosystem**: Sole provider of **MVCC cables + accessories**, solving real-world installation issues 3. **Backward Integration & Quality Control**: Strong supplier relationships and in-house lab capabilities ensure consistent quality 4. **R&D Focus**: Year-long R&D for MVCC accessories; strong focus on innovation and product differentiation 5. **Government Tender Readiness**: Post CCV line activation, eligible for **PSU and state electricity board tenders** (e.g., NTPC, NHPC, BHEL)