Key Takeaways
- Margin-led quarter, not a demand surge: Revenue growth moderated partly on a calendar shift, but gross margin expanded on full-price sell-through and lower provisioning, while tight cost control kept total expenses nearly flat.
- New stores are outperforming the fleet: Additions are ramping faster than historical averages and breaking even within the first or second month, supporting a plan to end the year with 75-plus new stores.
- Unlimited turnaround is a multi-year project: Newer, smaller-format Unlimited stores in Tier 2/3 towns are delivering healthier unit economics, but the legacy network will take 2–3 years to reach V-Mart’s sales per square foot.
- The consumer is stable, not exuberant: Spending is occasion-led rather than impulse-driven, and the core value-conscious segment has seen little per-capita income growth, keeping same-store sales growth flattish this quarter.
- What to watch next quarter: Whether the expected demand lift from Holi and Eid materializes, the pace of Unlimited’s margin convergence, and any confirmation that the lower cost-of-retailing base is sticky.
Margin & Cost Structure
- Gross margin uplift: The improvement came from higher full-price sell-through with no discounting in Q3, better shrinkage management, and lower inventory provisioning after aggressive liquidation of old stock in earlier quarters.
- Cost control, not price distortion: Margins improved through efficiency and a strong vendor governance framework, not by raising prices. Total expenses rose only 1%, supported by lower LimeRoad marketing spend and manpower cost discipline.
- Cost-of-retailing step-down: Other expenses dropped by INR7, partly due to accounting segregation changes. Management stated the cost number will not go down further and there is no extraordinary post-COVID cost being removed, but did not confirm the new level is permanently sticky.
- Rent uptick is normal: Rent as a percentage of sales rose 20–30 bps on a normal curve; management prefers to evaluate it on a per-square-foot basis and expects it to decline as same-store sales grow.
- Input cost tailwind: Easing input costs are providing margin support, though management remains vigilant on potential reversals or one-time expense rises.
Lalit Agarwal: "We are not pursuing growth that dilutes our returns. We don't want to do that. We are not using heavy discounting to mask our demand volatility, and we are not compromising our store economics for our headline expansion."
Demand & Consumer Environment
- Occasion-led, not impulse-driven: Consumer sentiment is stable and cautiously positive, with consistent footfall growth. Spending concentrates around festivals, weddings, and family events rather than discretionary impulse purchases.
- Rural tailwinds, urban value-consciousness: Tier 2 and Tier 3 markets continue to show healthy growth, helped by good monsoons and higher MSPs putting more money in farmers’ hands. However, the core value-retail consumer segment has seen little per-capita income growth and is still struggling.
- Weather disrupted winter demand: Excess rainfall and cyclone activity during festivals in Eastern and Southern India caused disruption. Northern India saw a delayed, milder winter, dispersing heavy-winter demand; some categories sold off initially, then inventory became an issue, but ultimately there was no overstock.
- Festive and marriage calendar: Diwali demand was okay, not great but held up. The marriage calendar was very good in the quarter, supporting post-festive demand. Pongal was good, and management expects a strong February and March with Holi and Eid both falling in Q4.
- Calendar shift masked revenue: Revenue growth moderated partly because the Pujo festival moved from Q3 last year to Q2 this year on the lunar calendar, shifting sales out of the quarter and creating a base effect that left same-store sales growth flattish.
Lalit Agarwal: "We believe that there is more fashionism coming in. Definitely, it has not been a lot of per capita income growth for our consumer segment. So that consumer segment is still struggling somewhere."
Store Expansion & New-Store Economics
- Faster ramp-ups: New stores are ramping up much faster than historical averages, delivering better than network throughput, and typically break even within the first or second month of operation.
- 75-plus additions targeted: The company plans to end the year with over 75 new store additions, funded entirely by internal accruals. Per-square-foot capex remains meaningfully lower than industry averages.
- Cluster-based geography mix: Roughly 30–35% of expansion happens in the same towns and cities where V-Mart is already present; 60–65% comes from different towns in similar states, following the cluster philosophy. The long-term target is 13–14% square footage addition every year.
- South India plans intact: Expansion in the South appeared low this quarter, but plans for the region remain unchanged.
Unlimited Business Turnaround
- New stores work, legacy stores lag: Newer Unlimited stores, mostly in Tier 2 and Tier 3 towns, are delivering much healthier sales per square foot and profitability in line with the established V-Mart model. Legacy Unlimited stores are slightly bigger with established clientele and are not unprofitable, but are not yet at par.
- 2–3 year convergence target: The first priority is to bring the complete Unlimited network’s sales per square foot to V-Mart’s average within the next 2 to 3 years, then look at increasing it further. The objective is to get EBITDA margins in line with V-Mart at the soonest possible.
- Patience over speed: Early signs of improvement are visible from changes implemented over the last few quarters. A few locations still underperform, but the opportunity remains significant and management is proceeding with patience and learning.
Anand Agarwal: "But the newer stores, they are definitely more in Tier 2, Tier 3 towns, delivering much healthier numbers, and we continue to put our faith in expanding the Unlimited business and increasing the sales per square feet to bring it in line with V-Mart numbers in the next 2 to 3 years."
LimeRoad & Omni-Channel
- Profitability over scale: LimeRoad continues as the omni-enablement platform, with focus firmly on profitability and back-end capability rather than scale. Marketing expense has been sharply curtailed, and the business has been profitable at the CM3 level for the last 1.5 years and continues to improve.
- Prepaid omni orders: All omni orders fulfilled from stores are 100% prepaid.
Operations & Balance Sheet
- Inventory shift toward fashion: Inventory days increased marginally to 95 days due to a strategic increase in FMCG inventory to support apparel offtake during winter. The larger initiative is to become more focused on fashion rather than just FMCG. Freshness of inventory improved year-on-year due to aggressive liquidation of old stocks, leading to lower provisioning.
- System-led merchandising: Planning, merchandising, and inventory management are increasingly system-led with ERP enhancements and analytics. Early AI use cases are deployed, and the company is working on refining assortments, removing slow-moving SKUs faster, and de-cluttering across merchandising, supply chain, and operations.
- Capital discipline: Expansions are completely funded by internal accruals, keeping the balance sheet strong and virtually debt-free.
- Labour code provision: An exceptional cost of INR2 crores was recognized for proposed labour code changes, taken as a one-time hit as prescribed by law, though rules are yet to be announced.
Lalit Agarwal: "We are building for scale and sustainability, definitely not short-term spikes. So that is the key thing because we keep hearing a lot of analysts asking us questions, so we need to be very, very clear on this."
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Store additions | 75-plus new stores this year | FY26 exit |
| Square footage growth | 13%–14% area addition every year | Long-term, ongoing |
| Unlimited sales per sq ft | Bring complete network to V-Mart average | Next 2–3 years |
| Unlimited EBITDA margins | Get profitability in line with V-Mart | Soonest possible |
| Offline gross margins | Broadly stable versus last year | Full year FY26 |
| Revenue growth | Expects a little higher growth | Coming quarter (Q4 FY26) |
| Same-store sales growth | Keep delivering SSSG beyond GDP growth | Ongoing |
Key Metrics
| Metric | Q3 FY26 |
|---|---|
| Revenue growth | ~9% YoY; adjusted for festive shift from Q2 to Q3, growth would be around 15% |
| Post Ind AS EBITDA | ₹210 cr, grew 22% YoY |
| Post Ind AS EBITDA margin | 18.6%, expanded 190 bps YoY |
| Pre Ind AS EBITDA margin | 12.2%, improved from 10.8% in Q3 FY25 |
| PAT | ₹88 cr, grew 23% YoY |
| YTD PAT | ₹113 cr, grew almost 3x YoY |
| Gross margin (offline business, ex-LimeRoad) | Expanded 70 bps YoY |
| Total expenses growth | 1% YoY increase |
| Exceptional cost (labour code impact) | ₹2.1 cr |
| New stores added | 23 during the quarter |
| Total store count | 554 |
| Days of inventory | 95 days, increased marginally by 1% YoY |
| Capex | ₹57 cr |
| YTD free cash flow | ₹63 cr, 9.4% up YoY |
| Full-year SSG | ~3% |
| Unlimited volume growth (9 months) | ~10% vs ~1% for V-Mart |
| Square footage addition target (annual) | 13%–14% |
| V-Mart monthly rental per sq ft | ~₹48–₹49 |
| Unlimited monthly rental per sq ft | ~₹65 |