Wakefit Innovations Ltd management interview: WakeFit Turns Profitable! Massive FY26 Comeback Despite Raw Material Shock | Business News | ET Now
ET Now, 2026-05-25. Video: https://www.youtube.com/watch?v=E32iZ__EKQQ
- Raw material pressures: Rising crude, polyol, and TDI prices from the West Asia crisis prompted calibrated price hikes in March and April, though the company absorbed a portion of the costs to safeguard market share.
- Mattress market runway: The total mattress market is estimated at ₹16,000 to ₹17,000 crore, with unorganized players accounting for nearly 60%, offering substantial room for growth as consumers shift toward branded and online options.
- Furniture margin outlook: Multiple furniture sub-segments are already profitable, and efficiencies from an automated, robot-run factory are expected to drive significant margin expansion over the next two to three quarters.
- Store expansion plans: Wakefit plans to add 75 to 80 fresh asset-light, display-only stores in FY27, with rollout paced by retail metrics such as rent-to-revenue ratio, same-store sales growth, and payback periods rather than cash reserves.