### **Overview** Wonder Electricals Ltd., founded in 2003, is one of India’s largest and most technologically advanced manufacturers of electric fans, operating exclusively as a **pure-play OEM/ODM (Original Equipment Manufacturer/Original Design Manufacturer)**. The company designs and produces high-quality, precision-engineered fans for leading national and international brands, without promoting its own consumer brand. With a strong focus on innovation, backward integration, and sustainability, Wonder Electricals has established itself as a trusted manufacturing partner in the electrical appliances sector. --- ### **Business Model & Strategy** - **OEM/ODM Focus**: Operates under a **zero-brand conflict policy**, ensuring complete confidentiality and exclusivity of client designs. This fosters long-term trust and deep collaboration with partner brands. - **Client-Centric Engineering**: Collaborates closely with clients’ R&D teams to co-develop customized fan solutions that meet brand-specific performance, aesthetic, and regulatory requirements. - **End-to-End Solutions**: Offers comprehensive services from concept and design to sourcing, manufacturing, quality assurance, packaging, and logistics. - **Behind-the-Scenes Leadership**: Enables its clients to focus on branding and market expansion while delivering engineering excellence, scalable production, and on-time delivery. --- ### **Manufacturing & Operations** As of September 2025, Wonder Electricals operates **three advanced manufacturing plants**: 1. **Roorkee, Uttarakhand** – Raipur Industrial Area, Bhagwanpur 2. **Haridwar, Uttarakhand** – SIDCUL, Plot No. 33, Sector 8A 3. **Medak (Hyderabad), Telangana** – Kucharam Village, Manoharabad Mandal Additionally, the company maintains a **corporate office in Okhla Industrial Estate, Phase-III, New Delhi**. #### Key Operational Highlights: - **Annual Production Capacity**: Over **12 million fan units**, among the highest in India (~40,000 units/day). - **Backward Integration**: Fully integrated manufacturing for critical components including: - Blade fabrication - Rotor machining and stator copper winding - Automated painting via robotic systems - In-house PCB development through new venture - **Captive Facilities**: Operates **two captive component facilities** and three manufacturing units, enabling full control over quality, cost, and timelines. - **Automation & Technology**: Extensive use of automation, digital tools (ERP), real-time monitoring, and robotic systems to enhance efficiency, precision, and speed-to-market. --- ### **Product Portfolio & Innovation** Wonder Electricals specializes in a diverse range of fan products: - **Ceiling Fans** (Induction & BLDC) - **BLDC Motors** and **Star-Rated Fans** (1–5 Star) - **Exhaust Fans**, **Farrata Fans** - **Plastic Table, Pedestal, and Wall (TPW) Fans** - **Industrial Circulators**, **Coolers** #### Expansion into New Products: - **Smart Fans** with IoT connectivity, app-based control, and remote monitoring - **Energy-Efficient BLDC Solutions** aligned with consumer demand for lower lifecycle costs - **Eco-Friendly Materials** and sustainable manufacturing practices #### R&D & ODM Capabilities: - In-house team of mechanical, electrical, and design engineers - End-to-end product development from concept to mass production - Co-development of next-gen fans focusing on **aerodynamics, energy efficiency, and premium aesthetics** - Investment in digital infrastructure to improve decision-making and client collaboration --- ### **Strategic Initiatives (2024–2025)** 1. **New Manufacturing Facility in Haridwar**: - State-of-the-art plant under construction to support growing demand. - Acquired additional facility in SIDCUL, Haridwar via slump sale in FY2023–24. 2. **Entry into PCB Manufacturing**: - Formed **Integrated Motion & Control LLP** (51% ownership) with ₹1 crore investment. - Dedicated PCB manufacturing plant in development; machinery installation to complete by October 2025. - Trial runs expected Nov–Dec 2025; commercial production to begin in **Q4 2025 (FY26)**. - Will produce **BLDC motor controllers** for ceiling fans, table/wall fans, coolers, and industrial applications. 3. **Sustainability Efforts**: - Installed a **128 kW solar power plant** at its Hyderabad facility to reduce energy costs and carbon footprint. - Focus on energy-efficient product lines and green manufacturing. 4. **Market Expansion Goals**: - Strengthen relationships with existing clients and expand into **adjacent product categories** (e.g., heaters, electric kettles, ventilators). - Target urban and commercial customers with **premium, designer smart fans**. - Penetrate **Tier-II and Tier-III markets** through affordable, durable products supported by rural electrification. - Grow **institutional sales** via bulk supply to builders, hospitality chains, and government housing projects. - Expand **e-commerce presence** and develop an **omnichannel distribution strategy**. --- ### **Financial Performance (FY2024–FY25)** - **FY2023–24 Revenue**: ₹569.99 crore (up from ₹402.51 crore in FY2022–23) - **FY2024–25 Revenue**: ₹89,450 lakhs (**₹8,945 crore**), representing a **57% YoY increase** - **Q3 FY25 Revenue**: ₹221.53 crore - **H1 FY25 Revenue**: ₹361 crore (**101% YoY growth**), with 32.95 lakh units sold vs. 15.98 lakh in H1 FY24 - **EBITDA Margin (H1 FY25)**: Improved to **2.68%**, driven by operational efficiency, favorable product mix, and cost optimization - **Resilient Margins**: Maintained profitability despite macroeconomic challenges (inflation, commodity volatility) --- ### **Client Base & Market Position** - Serves **over 15 major Indian electrical brands** as an OEM/ODM partner - Wonder Fibromats (associated entity) supplies components to **10+ top Indian appliance brands** - Customer base is **well-diversified** with **no single major client dependency**, reducing risk - Positioned for **global expansion** due to scalable operations, quality compliance (ISO certified), and innovation