### **Overview** Welspun Living Ltd. (WLL), a part of the US$ 3.6 billion Welspun Group, is a global leader in home solutions with a strong foundation in **home textiles** and strategic expansion into high-growth **emerging businesses** including **flooring**, **advanced textiles**, **e-commerce**, **brand-led retail**, and **wellness**. The company operates across 60+ countries with manufacturing presence in India, the USA, Mexico, and Saudi Arabia, while employing over **21,000 people globally**. With a **"Farm to Shelf" vertically integrated model**, Welspun Living controls every stage from raw material sourcing to retail distribution, ensuring quality, sustainability, and scalability. It is recognized as **India’s largest exporter of home textiles** and the **#1 home textile supplier to the U.S.** market across multiple product categories. --- ### **Core Business Segments** #### **1. Home Textiles – Global Manufacturing Powerhouse** - **Product Range**: Bed linens (sheets, comforters, pillows), bath linens (towels, bath mats, robes), and filled bedding. - **Manufacturing**: Four advanced facilities in **Anjar, Vapi, Telangana (India)**, and **Ohio (USA)**. - **Capacity**: - **Bed Linen**: 144 million meters/year by FY27 (up from 108 million) - **Bath Linen**: 100,000 MT/year by FY27 (up from 90,000 MT) - **Pillows**: 13.5 million units/year via Ohio plant; new Nevada plant to add 10.8 million units (operational Jan 2026) - **Market Position**: - Supplies **1 in 5 towels** and **1 in 9 bed sheets** sold in the U.S. - 61% of exports go to USA; 18% to UK/EU; present in 21,000+ foreign retail stores and over 22,000 in India. - **Revenue Contribution**: ~91% in Q1 FY26 (Home Textiles B2B: 70%, Branded: 13%, E-Com: 3%) #### **2. Flooring – Integrated & Market-Leading** - **Segment**: Fully integrated producer of **hard** (SPC, LVT, ClickN-Lock®) and **soft** (carpet tiles, wall-to-wall, turf) flooring. - **Facility**: Asia’s largest vertically integrated flooring plant in **Hyderabad, Telangana** (300-acre LEED-certified site). - **Capacity**: 27 million sqm/year, with proprietary design and in-house film production. - **Distribution**: 63+ distributors, 1,200+ dealers; B2B (architects, designers) and B2C via D2C in 7 cities. - **Revenue**: 9% of total in Q1 FY26 (B2B: 7%, Branded: 2%); grew **31% YoY in FY24**. - **Brand Leadership**: Only Indian company manufacturing both hard and soft flooring under one roof. Offers industry-leading **5–15 year warranties** and **"One Day Installation"** service. #### **3. Advanced Textiles – High-Growth Technical Applications** - **Technologies**: Spunlace, Needlepunch, Thermobond. - **Applications**: Hygiene (wet wipes, femcare), medical, filtration, automotive, industrial, wellness. - **Capacity (FY25)**: - Spunlace: 27,729 MT/year - Needlepunch: 3,026 MT/year - Wet Wipes: 100 million packs/year - **Revenue**: ₹449 crore in FY24 (Spunlace grew over 30% YoY); contributes to ~5% of Q1 FY26 revenue. --- ### **Brand Strategy – Dual & Global Portfolio** Welspun Living executes a **"House of Brands" strategy** combining ownership, licensing, and collaborative platforms: | **Brand Type** | **Key Brands** | |------------------------|---------------------------------------------------------------------------------| | **Owned Brands** | Welspun (India Mass), SPACES (India Premium), Christy, WelHome, Kingsley | | **Licensed Brands** | Martha Stewart, Disney Home (EMEA), Wimbledon, Charisma, CocoCozy, Scott Living | | **Collaborative** | Creative Co/Lab by Welspun (with CocoCozy, Jeremiah Brent, Kate Shand) | - **Christy**: 175-year-old UK luxury brand, 3x YoY e-commerce growth, £15.81M sales in recent period, launching in U.S. with GOTS-certified organic range. - **Branded Revenue**: ~18% of FY25 total; **licensed brands grew 38%** YoY, expanding shelf space with retailers. --- ### **Growth Strategy: Welspun 2.0** Welspun 2.0 is a strategic transformation from a manufacturer to a **brand- and consumer-led global platform**, driven by **six value drivers**: 1. **Emerging Businesses** (Flooring, Advanced Textiles, Hospitality) 2. **Brand Portfolio Expansion** (dual strategy in India, global premiumization) 3. **E-Commerce & D2C Scale** 4. **Innovation** (R&D, 47+ patents, 24% revenue from innovative products) 5. **Digitization** (AI, blockchain, predictive analytics) 6. **ESG Leadership** (sustainability, transparency, DEI) --- ### **Digital & E-Commerce Expansion** - Operates **e-commerce brands**: WelHome, Spaces.in, christy.co.uk, welspunflooring.com. - Partners with **Amazon, Walmart, Flipkart, Myntra, IKEA**. - Launches D2C in **6–7 Indian cities**, quick commerce on 3+ platforms. - **E-Commerce Strategy** ("Project WAVE"): - Targeting **70% e-share in U.S.**, 15–20% in UK, 7–10% in India. - Global Command & Control Centre (GC3) in Mumbai powers analytics and decision-making. - **Digital Performance**: - E-Com grew 35% YoY in Q1 FY26. - WelHome’s bathroom rugs ranked **#1 New Release on Amazon**. - Martha Stewart cotton sheets earned **"Amazon’s Choice"** badge. --- ### **Innovation & Technology** - **Patents**: 47+ globally filed patents. - **Key Technologies**: - **Hygrocotton®**: Temperature-regulating, softness-enhancing fabric (used post-wash). - **Wel-Trak 2.0**: Blockchain-based traceability from **farm to shelf**; supports GOTS, FSC, Better Cotton. - **Gx Suspension Pillow®**: Built-in resistance bands for shape retention. - **SPUN-branded sustainable non-wovens**: Viscose wipes, wellness-focused blends. - **R&D Investment**: 80+ R&D team members; collaborations with universities, Fashion for Good, SITRA, Avgol. - **AI & Analytics**: Vision-based counting (>99.8% accuracy), sentiment analysis, predictive demand planning, AI-powered design tools. --- ### **Sustainability & ESG** - **Sustainable Materials**: 80%+ **BCI-certified cotton**, goal for **100% sustainable cotton by 2030**. - **Green Manufacturing**: - All India plants transitioning to **100% renewable energy**. - Anjar biogas plant converts waste to energy; plans for larger facility underway. - Zero liquid discharge at key facilities. - **Certifications**: - **Woman-Owned Business** (28% women in workforce). - Top 3% ESG performer (Dow Jones Sustainability Index). - GOTS, FSC, AAFA, BIS certifications. - **Water Stewardship**: Anjar facility is freshwater-independent for manufacturing. --- ### **Operational & Supply Chain Excellence** - **Vertically Integrated**: Raw cotton → spinning → fabric → finished product → retail. - **Warehousing**: Owned and 3PL hubs in U.S. (East & West Coasts), UK, EU, Middle East. - **Logistics Partnerships**: Collaborates with **Amazon and Walmart** for fast, low-cost last-mile delivery. - **Supply Chain Tech**: - **Industry 4.0**: IoT, robotic automation, predictive analytics. - **VMI & Co-Planning** with retail partners to optimize inventory. - Global PIM system for consistent product data. --- ### **India Domestic Strategy** - **Dual Brand Approach**: - **Welspun**: Mass market – **22,000+ retail outlets** across **500+ districts**, 10% YoY growth in FY25. - **SPACES**: Premium – 1,200+ dealers, 50% YoY dealer growth, 54M+ campaign impressions. - **Distribution Goals**: Expand from 22,000 to **50,000 retail outlets by FY27**. - **Marketing**: - Kajal Aggarwal brand ambassador for SPACES. - Festive and influencer marketing; **66M+ digital reach** via D2C campaigns. --- ### **Global Presence & Expansion** - **Export Revenue**: **87%** of total turnover. - **Key Markets**: - **USA**: Dominant B2B supplier (Walmart, Target, Costco, IKEA, Amazon). - **UK/EU**: Christy brand strength; e-commerce growth in luxury segment. - **GCC, ME/MENA, APAC, ANZ**: Expanding via licensing and private label. - **Subsidiaries & Structure**: - **Christy UK, Christy Lifestyle LLC (USA), Novelty Home Textiles (Mexico)**, Welspun Home Solutions (India). - Investment vehicles: Welspun Nexgen, Welspun Mauritius Enterprises. --- ### **Key Financials (FY25 – Preliminary)** - **Consolidated Revenue**: **₹10,697 crore** (+8.9% YoY), >₹10,000 crore for the first time. - **Exports**: 87% of total revenue. - **Emerging Businesses**: **~30% of total revenue**, up from 26% in FY23. - **Innovation Revenue**: **24% of sales** from patented and differentiated products. - **Domestic Business Growth**: +5.1% YoY; on track for ₹1,000 crore by 2025.