### **Overview** **Womancart Limited** is a fast-growing, digital-first, omnichannel retail platform focused on women’s fashion and lifestyle products. The company operates both online and offline, offering curated, woman-centric products across ethnic and western wear, beauty, wellness, accessories, home décor, and personal care. With a mission to redefine convenience and inclusivity in retail, Womancart positions itself as India’s first **quick-commerce platform for women’s fashion**, offering **2-hour delivery** in select cities. --- ### **Business Model & Operations** #### **Omnichannel Retail Presence** - **Online Channels**: Operates through its primary website [womancart.in](https://womancart.in), mobile apps, and third-party marketplaces (Amazon, Flipkart, Meesho, Dhani) via five subsidiaries. - **Offline Channels**: Runs exclusive **WomanCart** and premium **WomanCart LUXE** stores in Delhi NCR and Tier-I/II cities, averaging 500 sq. ft. Recent flagship LUXE stores (e.g., Kohat Enclave, New Delhi) span over 1,000 sq. ft., serving as bridal and luxury destinations. - **Franchise Model**: Actively expanding via a franchise model requiring ₹55–70 lakhs investment for 400–600 sq. ft. outlets across North India. Campaigns via TOI, cinema ads, and targeted outreach promote this opportunity, projecting ROI of **70–80%**. #### **Global Expansion** - In **May 2025**, Womancart launched operations in **Australia** through a wholly-owned subsidiary: **WomanCart Pty Ltd**. - Localized e-commerce platform: [womancart.com.au](https://womancart.com.au), offering clothing, jewelry, nightwear, footwear, and crockery. - Sales supported via online platform and **WhatsApp-based offline sales**, with an **easy return policy** to ensure customer trust in the new market. - Plans to scale private-label brands internationally and launch a dedicated mobile app in Australia. --- ### **Core Offerings & Product Portfolio** #### **Product Categories** Womancart offers **12,000+ SKUs**, a significant expansion from 10,000 in 2024, combining third-party brands and **in-house private labels**. Key categories include: - Ethnic & Bridal Wear - Western Wear & Loungewear - Cosmetics, Skincare & Haircare - Imitation Jewelry & Accessories - Footwear - Home & Lifestyle (crockery, kitchenware, décor) - Fragrance & Wellness #### **Private-Label Brands (Homegrown Portfolio)** - **Sayda Jewels**: Artificial jewelry (kundan, oxidized, American diamond) - **Faeezah**: Occasion wear and premium loungewear - **Feya**: Hair accessories and affordable western wear - **Wondercurve**: Inclusive lingerie with wide size range - **Blluex**: Stylish, innovative kitchen and dining essentials (expanded May 2025 with luxury items) - **Heeley**: Comfortable woman footwear (jutis, boots) - **Kattly**: Sleepwear (added Dec 2024) - **Miraaye**: Launched **June 2025**, premium fragrance brand (candles, incense, room fresheners) inspired by Meera Bai; priced ₹500–1,500 > Miraaye signals Womancart’s strategic shift into **lifestyle and sensory wellness**, enhancing its **holistic woman-care ecosystem**. --- ### **Key Strategic Initiatives (FY 2024–2025)** | Initiative | Details | |---------|---------| | **Technology & UX Enhancement** | Upgraded UI, AI-powered personalized recommendations, and seamless checkout experience. | | **Inventory-Led Fulfillment** | Ensures faster delivery, reduces stockouts, and improves availability. Centralized 18,000 sq. ft. warehouse in Delhi NCR supports logistics. | | **Quick-Commerce Leadership** | 2-hour fashion delivery in **Delhi NCR and Jaipur**, covering apparel, beauty, jewelry, footwear, and home essentials. First mover in women’s fashion quick-commerce. | | **Expansion of Womancart LUXE** | Focus on premium bridal and luxury collections (products up to ₹3 lakhs), including **bridal footwear**—a market innovation. Endless aisle and hyperlocal delivery offered in-store. | | **Entry into Health & Wellness** | Partnership with **Jeena Sikho** (July 2025) to offer chemical-free Ayurvedic wellness products with 2-hour delivery in select cities. | --- ### **Financial Highlights (FY25)** - **Revenue**: ₹59.11 Crore - **EBITDA Margin**: 16.8% - **PAT Margin**: 12.2% - **ROCE**: 22.4% - **Social Media Engagement**: 24,500+ followers across brand pages - Operates across **12+ stores and warehouses** > Revenue historically driven by **Health & Wellness (39–49%)** and **Skin & Hair Care**, with **Makeup (23–30%)** and **Fragrance + Jewelry (18–23%)** contributing significantly. **Ethnic & Bridal Wear** has emerged as a top performer, especially during wedding seasons. --- ### **Subsidiaries & Organizational Structure** Womancart Limited is the **holding company** for five operational subsidiaries: 1. MSV Retail Fashions Private Limited 2. MSV Prompt Shop Private Limited 3. MSV Beautyy Shop Private Limited 4. Varadda Overseas Private Limited 5. MSV E-commerce Private Limited These entities manage marketplace operations, inventory distribution, and international logistics. **Key Affiliated Entities** influenced by leadership: - AM 2 PM Services - Shree Krishna Sales - The Family Store - Will to Wwin - Madhu Sudan & Co --- ### **Distribution & Fulfillment Strategy** - **Inventory-led model**: Ensures reliable stock availability and rapid fulfillment. - **Unified inventory system**: Integrates online and offline channels for “endless aisle” shopping. - **Faster logistics**: 2-hour deliveries enabled via localized warehouses and optimized last-mile networks. - **Easy returns** accepted across online and physical touchpoints.