Key Takeaways
- Mixed quarter, weather-hit: Overall volume was flat as the largest brand Glucon-D faced seasonality and weather headwinds, while Personal Care delivered high double-digit growth and Nutralite saw strong volume momentum suppressed by price corrections.
- Gross margin recovery underway: Gross margins improved 200 bps YoY, led by moderating non-dairy input costs, with dairy stabilizing; management expects this trend to continue and will reinvest the gains into advertising.
- Complan structural story intact: The brand is widening its consumer base for the fourth consecutive year, driving volume improvement in Q2 even as the broader Food and Nutrition segment remained flat.
- Litigation and seasonality weigh on visibility: Sugar Lite remains off shelves with no resolution timeline, while the portfolio's seasonal skew means Q2/Q3 margins are structurally lower, making trailing-twelve-month comparisons more meaningful.
- What to watch next quarter: Whether Glucon-D demand normalizes with the festive season and Q4, the pace of gross margin expansion into H2, and any progress on the Sugar Lite Supreme Court injunction.
Demand & Brand Performance
- Urban-rural split: Urban markets continued to grow while rural demand lacked recovery, pressured by rising food prices and uneven weather patterns across the quarter.
- Glucon-D drag: The largest brand suffered from seasonality and adverse weather, pulling down overall company growth; management expects normalization starting Q4, aided by the festive season.
- Nutralite volume-value gap: Strong volume surge was offset by market-driven price reductions, suppressing value growth; festive season is expected to aid further demand recovery.
- Personal care strength: Nycil benefited from hot and humid weather, while Everyuth maintained consistent high double-digit growth across several quarters, with particular strength in modern trade and e-commerce channels.
- Complan penetration: The brand is recruiting new consumers and widening its consumer base every year for four years, a structural shift that management credits for aiding volume improvement in Q2.
- Sweetener headwinds: Growth remained muted due to the absence of Sugar Lite sales from ongoing trademark litigation and broader sectoral pressures, including the lingering but fading Aspartame controversy where social media conversation has died down but offtake has not yet normalized.
Tarun Arora: "For me, the structural shift is because we are seeing a penetration going up and that is a good sign because we are recruiting new consumers and I look at over last 4 years, every year we have been widening our consumer base and that I think is a good sign which is really aiding the volume growth."
Margins & Cost Structure
- Gross margin trajectory: 200 bps YoY improvement in Q2, driven by moderating rates in the non-dairy portfolio; dairy prices have stabilized with only a minor drop, and management expects the trend to continue or get better in H2.
- EBITDA margin seasonality: Q2 and Q3 margins are structurally lower than Q4 and Q1 due to portfolio mix weighted toward seasonal brands like Glucon-D and Nycil; management urges investors to assess margins on a trailing-twelve-month or annual basis rather than quarterly.
- Margin recovery path: Annualized EBITDA margins dropped from 17-18% to around 15% over the last 2-3 years due to input inflation; management expects to claw back to 17-18% over the next couple of years before planning further improvement.
- Advertising reinvestment: Absolute ad spends were flat YoY, with cost efficiencies captured; as gross margins expand, advertising will be the biggest reinvestment priority, with spends expected to stay in line with last year but with potential upside in Q4 if business scales.
Management: "Going forward, I think as the gross margins expand, we will continue to invest back on advertising as the biggest priority for us."
Distribution & Channel Strategy
- General trade expansion: Direct GT distribution has doubled from 3-3.5 lakh outlets to over 6 lakh in 2-3 years, but outcomes have been less satisfying as general trade's share of overall FMCG has fallen; actions underway to improve outlet productivity and SKU density.
- E-commerce and modern trade: E-commerce has grown from 1% pre-COVID to 8-9% of business; Everyuth leads in these channels, which together represent 20-22% of its business, while brands like Glucon-D and Nycil have larger rural presence through sachets.
- Distribution ambition: Management's wish list is to cross 0.3 crore availabilities, up from the current more than 2.5 lakh, viewing access as critical to category expansion.
Management: "My wish list is we could cross 0.3 crore [availabilities]."
International Business
- Double-digit growth with a drag: International business grew double digits in H1 but fell slightly below expectations because Nigeria suffered severe currency devaluation, stalling business there; other markets continued to grow in good double digits.
- Nigeria recovery expected: The situation is getting streamlined and management expects the business to return as external factors are dealt with, enabling stronger international performance.
Portfolio & Innovation
- Everyuth deseasonalization: Management is evaluating body lotions to reduce seasonality and more innovations to expand the portfolio, building on face wash success in specific channels.
- Ayurvedic entry not imminent: When asked about expanding into the Ayurvedic space or acquiring a brand, management said business development is constant but had "no specific plans to share at this moment."
- No buyback or promoter purchase plans: Management confirmed there is no discussion on a buyback, and no comment on promoter open-market purchases as that decision is not made in the forum.
Guidance & Commitments
| Commitment | Specifics | Timeline |
|---|---|---|
| Revenue growth recovery | Back to double-digit growth | "Coming quarters," demand better by Q4 and festive season |
| Glucon-D normalization | Back to normal performance | Starting Q4 |
| Gross margin trend | Same or better than current, improvement vs last year | H2 FY24 |
| EBITDA margin clawback | Return to 17-18% level | Next couple of years |
| ROE target | Touching 10% | 3 years from earlier guidance |
| Medium-term growth | Continued double-digit growth on category expansion and consumer base widening | 3-4 years |
| Advertising spend | In line with last year, with potential Q4 upside | FY24 |
| Seasonality structure | No structural change in portfolio seasonality | Next 2 years |
Key Metrics
| Metric | Q2 FY24 |
|---|---|
| Consolidated net sales | ₹437.9 cr, +2.6% YoY |
| Consolidated gross margin | 44.9%, improved 198 bps YoY |
| EBITDA | ₹16.8 cr, +3.7% YoY |
| Reported profit before tax | ₹8.6 cr, +4.9% YoY |
| Reported net profit | ₹5.9 cr, -30.6% YoY, mainly on account of deferred tax liability (non-cash) |
| EBITDA margin (annualized) | ~15%, down from 17%-18% due to inflation over last 2-3 years; aspiration to claw back to 17%-18% over next couple of years |
| Revenue growth guidance | Double-digit growth expected over next 3-4 years; Q4 FY24 should see return to better demand and growth |
| ROE guidance | 10% targeted in 3 years' time |
| Glucon-D market share | 60.0%, maintains number one position in glucose powder category (category growth 1.2% at MAT) |
| Complan market share | 4.4%, health food drinks category grew 4.3% at MAT; Complan volume offtake growth ahead of category |
| Sugar Free market share | 96.1%, maintains market leadership in sweetener segment |
| Everyuth scrub market share | 43.4%, leadership position, increase of 162 bps YoY; face scrub category grew 6.2% at MAT |
| Everyuth peel off market share | 78.9%, number one position, increase of 75 bps YoY; peel off category degrew 0.5% at MAT |
| Nycil market share | 35.2%, number one position, increase of 19 bps YoY; prickly heat powder category degrew 2.1% at MAT; Nycil registered double-digit growth |
| Sugar Lite contribution | 3-5% of business in lower quarters, annualized about half of that; sales absent due to trademark litigation |
| Direct distribution reach | 6 lakh plus outlets, expanded from 3-3.5 lakh about 3 years back |
| E-commerce share of business | 8%-9%, up from 1% before COVID |
| Modern trade and e-commerce combined share | 20%-22% of overall business |