Moneyview operates a branchless digital financial platform providing unsecured personal loans and credit products to middle-income Indian households through a hybrid architecture combining marketplace partner distribution with captive NBFC (non-banking financial company, a credit provider operating without a full banking licence) balance-sheet lending. Founded in 2014, the company pairs upfront fee generation from distributing partner credit with net interest margins earned by underwriting loans on its proprietary middle-layer balance sheet.