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₹146 - 146
Novus Loyalty Ltd
IT - SoftwareIPOSME
₹146 - 146
The company is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, the company has developed a modern, scalable loyalty platform using the latest technology stack. This platform delivers comprehensive, data-driven solutions that help enterprises build meaningful relationships with their customers. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
Lot1,000Min Invest₹2,92,000Face Value₹10Issue Size₹60 CrFresh Issue₹48 CrOffer for Sale₹12 CrListing Price₹146CMP₹178
Timeline
17 Mar
Bidding opens
20 Mar
Bidding closes
23 Mar
Allotment
24 Mar
Refund & demat credit
25 Mar
Listing
Subscription
Subscription opens once dates are announced
Reports
Offer Details
Terms
Issue Size₹60 Cr0.41 Cr shares
Fresh Issue₹48 Cr
Offer for Sale₹12 Cr
Face Value₹10
Lot Size1,000 shares
ReservationQIB 49.87% · NII 15.04% · RETAIL 35.09%
Application Sizes
Retail₹2,92,0001-1 lots
sNII₹2,92,000from 2 lots
bNII₹10,22,000from 7 lots
Managers & Registrar
Lead ManagerSmart Horizon Capital Advisors Private Limited
RegistrarKFin Techologies Ltd
Ownership & Proceeds
Offer for Sale
Selling ShareholderShares OfferedAmt ₹ CrDeepak TomarPRMTR4,10,0005.99Sweta SinghPRMTR4,10,0005.99Total8,20,00011.97
Shareholding
CategoryPre IPOPost IPOPromoter Group95.62%70.05%Public4.38%29.95%
Objects of the Issue
- Funding of expenditure towards Investment in upgrading enhancement of and development of new products
- Business Development and Marketing Activities including manpower hiring
- General corporate purposes and unidentified inorganic acquisition
Anchor Book
Bid Date16-Mar-2026
Financials
Profit & Loss
| Financial Year | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| RevenueCr | 60 | 73 | 105 | 127 |
| Operating ProfitCr | 2 | 5 | 6 | 12 |
| OPM% | 3.8 | 6.6 | 5.4 | 9.7 |
| PBTCr | 1 | 4 | 5 | 12 |
| PATCr | 1 | 3 | 4 | 9 |
| EPS | 0 | 2 | 3,663 | 8 |
Balance Sheet
| Financial Year | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| Equity CapitalCr | 0 | 0 | 0 | 16 |
| ReservesCr | 7 | 9 | 13 | 46 |
| BorrowingsCr | 4 | 1 | 0 | 0 |
| Total AssetsCr | 13 | 12 | 15 | 72 |
Cash Flow
| Financial Year | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|
| Operating Cash FlowCr | 3 | 2 | 3 | 20 |
| Investing Cash FlowCr | -1 | 0 | 0 | 0 |
| Financing Cash FlowCr | -1 | -3 | -1 | 40 |
| Net Cash FlowCr | 1 | -1 | 2 | 60 |
Strengths & Risks
Strengths · as stated in the DRHP
- Comprehensive Loyalty Solutions.
- Experienced promoters and management team.
- Clients in International Market.
- Quality assurance, quality certification and compliance.
- Professional Management.
Strategies · as stated in the DRHP
- Expansion of our existing service portfolio.
- Brand Image.
- Continue to maintain good relationships with its customers.
- Improving functional efficiency.
Risks · as stated in the DRHP
- The company is highly dependent on certain key customers for a substantial portion of its revenues. Loss of relationship with any of the customers may have a material adverse effect on the Company's profitability and results of operations.
- The Company's success is dependent on its ability to develop and innovate the Company's platform, products and solutions in a cost efficient and timely manner. Any failure to do so or inability of its products/solutions to satisfy the Company's customers or perform as desired could adversely impact its business, results of operations, cash flows and financial condition.
- The Company has not entered into any long-term contracts with few of its customers. Inability to maintain regular order flow would adversely impact the Company's revenues and profitability.
- The success of its business hinges on the Company's ability to continually innovate in response to shifting customer needs, adopt and develop new technologies, and adapt to evolving industry standards. Operating in an industry characterized by rapid technological advancements, dynamic industry standards, frequent service introductions, and changing customer demands, the company recognize the necessity to stay ahead.
- Significant disruptions in the Company's information technology systems or breaches of data security could affect the Company's business and reputation.
- The Company has negative cash flows in the past years, details of which are given below. Sustained negative cash flow could impact its growth and business.