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Priority Jewels Ltd

Diamond, Gems and JewelleryIPO
₹200 - 200
₹200 - 200

We are engaged in designing, manufacturing and sale of a wide range of light-weight, affordable diamond-studded gold and platinum fine jewellery. We sell directly to independent jewellers and jewellery chains in India as well as select international markets. We supply our products to jewellery chains, including CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Reliance Retail Limited, Malabar Gold & Diamonds FZCO, Tribhovandas Bhimji Zaveri Limited and Senco Gold Limited. Our ability to blend craftsmanship with innovation has enabled us to establish long-standing relationships with major Indian retail jewellery players, reinforcing our position as a trusted supplier to our customers. Our manufacturing process begins with designing and then involves rapid prototyping, model making, mould making, waxing, casting, sprue grinding, filing, polishing, stone setting, final polishing, rhodium plating, and quality control.

Lot75Min Invest₹15,000Face Value₹10Issue Size₹92 CrFresh Issue₹92 CrListing Price₹225CMP₹242

Timeline

28 Aug
Bidding opens
1 Sept
Bidding closes
2 Sept
Allotment
2-3 Sept
Refund & demat credit
4 Sept
Listing

Subscription

Subscription opens once dates are announced

Reports

Offer Details

Terms

Issue Size₹92 Cr0.46 Cr shares
Fresh Issue₹92 Cr
Face Value₹10
Lot Size75 shares
ReservationQIB 50% · NII 15% · RETAIL 35%

Application Sizes

Retail15,0001-13 lots
sNII2,10,000from 14 lots
bNII10,05,000from 67 lots

Managers & Registrar

Lead ManagerMefcom Capital Markets Ltd
RegistrarMUFG Intime India Pvt Ltd

Ownership & Proceeds

Shareholding

CategoryPre IPOPost IPOPromoter Group93.86%70%Public6.14%30%

Objects of the Issue

  1. Repayment/Pre-payment in full or in part of certain borrowings availed by the company
  2. General corporate purposes

Anchor Book

Bid Date27-Aug-2026

Financials

Profit & Loss

Financial YearFY25FY26
RevenueCr436539
Operating ProfitCr2434
OPM%5.66.2
PBTCr1523
PATCr1118
EPS-14

Balance Sheet

Financial YearFY25FY26
Equity CapitalCr-13
ReservesCr-125
BorrowingsCr-104
Total AssetsCr-292

Cash Flow

Financial YearFY25FY26
Operating Cash FlowCr318
Investing Cash FlowCr-1918
Financing Cash FlowCr13-35
Net Cash FlowCr-30

Strengths & Risks

Strengths · as stated in the DRHP
  • Diversified product portfolio supported by design capabilities and customer-centric approach.
  • Integrated manufacturing facilities and established operational systems.
  • Experienced Promoters and leadership team.
  • Longstanding relationships with customers.
  • Strong presence across domestic and international markets.
Strategies · as stated in the DRHP
  • Expansion of manufacturing facilities.
  • Strengthen customer relationships.
  • Enhance product portfolio to broaden customer base and improve margins.
  • Focus on growth through strategic partnerships and joint ventures.
  • Capitalise on India's economic growth and evolving consumer demand.
  • Optimise debt structure to improve financial health.
Show all 7 strategies
Risks · as stated in the DRHP
  • The company derived 53.19% of its revenue from the company's top ten customers for the period ended June 30, 2026, of which 33.36% of its revenue was derived from the company's top five customers. Loss of such customers or reduction in business from such customers will have a significant adverse impact on the company's business and results of operation.
  • The non-availability or high cost of gold, diamonds, precious and semi-precious metals and stones may have an adverse effect on the company's business, results of operations, financial condition and prospects. The cost of raw materials and components consumed as a percentage of its total expenses, for the three months ended June 30, 2026 and Fiscals 2026, 2025, and 2024 was 108.13%, 92.53%, 85.41%, and 86.37% respectively. Further, the company does not have long term agreements for supply of its raw materials. Any disruption in the timely procurement of these materials from its existing vendors, or a failures to source suitable alternatives on acceptable terms, could adversely impact the company's production schedules, increase its costs, and materially affect the company's business and financial condition.
  • The company purchased 59.40% of its total raw materials and other components from the company's top 10 suppliers for the three months ended June 30, 2026 of which, its top 3 suppliers contributed towards 34.85%, and the company's top 5 suppliers contributed 43.44%, of its total purchases of raw materials and other components. A continued dependence on a concentrated supplier base may adversely affect the company's ability to manage its supply chain efficiently and could have a material adverse effect on the company's business, results of operations, cash flows, and financial condition.
  • The company has not entered into any long-term contracts with its clients to whom the company's supply its products. In the absence of long-term contracts, the company cannot assure you that its will be able to maintain continuous demand of the company's products in the future, including from its top 10 customers, which may adversely affect the company's financial performance.
  • The company's significant export operations are subject to international market risks that could materially affect its business, results of operations, and financial condition. Further, the company's sources of export revenue is concentrated to certain geographical locations. For the three months ended June 30, 2026 and Fiscals 2026, 2025, and 2024, export sales to the company's largest jurisdiction accounted for 40.65%, 37.46%, 39.61%, and 37.62%, respectively of its total export revenues. Additionally, compliance with export norms, and customs-related uncertainties could adversely affect the company's financial condition and results of operations.
  • The company is significantly dependent on its customers located in Maharashtra. For the three months ended June 30, 2026 and Fiscals 2026, 2025, and 2024, the company derived 58.19%, 69.13%, 74.48%, and 70.73%, of its total domestic revenue from sales in Maharashtra. Loss of customers and revenue in Maharashtra could materially affect the company's business, results of operations, and financial condition.
Show all 62 risks