Home
Charts
Search
Watchlist
Products
All IPOs
₹183 - 183
Simca Advertising Ltd
MiscellaneousIPOSME
₹183 - 183
The company is in the business of providing advertising services, with a focus on Out of Home ("OOH") media in Mumbai and Maharashtra. We offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It works across different advertising formats and locations to help its clients communicate with their target audiences. By understanding different audience groups and their habits, it plans and execute campaigns that match the client's goals and budgets. Its services include selecting the right locations and creating media plans that aim to deliver value and reach. The Company supports clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility.
Lot600Min Invest₹2,19,600Face Value₹10Issue Size₹58 CrFresh Issue₹58 CrListing Price₹156CMP₹449
Timeline
8 May
Bidding opens
12 May
Bidding closes
13 May
Allotment
14 May
Refund & demat credit
15 May
Listing
Subscription
Subscription opens once dates are announced
Reports
Offer Details
Terms
Issue Size₹58 Cr0.32 Cr shares
Fresh Issue₹58 Cr
Face Value₹10
Lot Size600 shares
ReservationQIB 50% · NII 15% · RETAIL 35%
Application Sizes
Retail₹2,19,6001-1 lots
sNII₹2,19,600from 2 lots
bNII₹10,98,000from 10 lots
Managers & Registrar
Lead ManagerSocradamus Capital Private Limited
RegistrarMUFG Intime India Pvt Ltd
Ownership & Proceeds
Shareholding
CategoryPre IPOPost IPOPromoter Group99.99%73.5%Public0.01%26.5%
Objects of the Issue
- Purchase and installation of LED ("Light-emitting diode") screens;
- Funding for strategic collaboration with Capital World Media Services Private Limited ("CWM") for monetization of 20 LED digital advertising screens;
- Funding our incremental working capital requirements
- General corporate purposes
Anchor Book
Bid Date07-May-2026Shares4,39,200Amount₹8 Cr30-day lock-in11-Jun-202690-day lock-in10-Aug-2026
Financials
Profit & Loss
| Financial Year | FY23 | FY24 | FY25 | FY26 | Latest |
|---|---|---|---|---|---|
| RevenueCr | 12 | 49 | 73 | 127 | 188 |
| Operating ProfitCr | 2 | 8 | 10 | 23 | 29 |
| OPM% | 17.7 | 15.7 | 13.9 | 18.0 | 15.3 |
| PBTCr | 2 | 8 | 10 | 23 | 30 |
| PATCr | 2 | 6 | 7 | 17 | 21 |
| EPS | 2 | 7 | 8 | 19 | 10 |
Balance Sheet
| Financial Year | FY23 | FY24 | FY25 | FY26 | Latest |
|---|---|---|---|---|---|
| Equity CapitalCr | 0 | 0 | 0 | 9 | - |
| ReservesCr | 2 | 7 | 12 | 20 | - |
| BorrowingsCr | 0 | 0 | 0 | 0 | - |
| Total AssetsCr | 6 | 20 | 30 | 66 | - |
Cash Flow
| Financial Year | FY23 | FY24 | FY25 | FY26 | Latest |
|---|---|---|---|---|---|
| Operating Cash FlowCr | 0 | 2 | 3 | 11 | - |
| Investing Cash FlowCr | 0 | 0 | -1 | -6 | - |
| Financing Cash FlowCr | 0 | 0 | 0 | 0 | - |
| Net Cash FlowCr | 0 | 2 | 3 | 4 | - |
Strengths & Risks
Strengths · as stated in the DRHP
- Established market presence and media network in OOH Advertising.
- Comprehensive advertising solutions for brand engagement
- Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.
- Strong partnerships, industry collaborations and competitive market advantage.
- Experienced management team with managerial, creative and technical expertise and industry relationships.
Strategies · as stated in the DRHP
- Expansion into Integrated Advertising and Marketing Services.
- Expansion of Media Asset Base with Integration of Sustainable Operational Practices.
- Adoption of Technology-Driven, Interactive, and Format-Diverse Outdoor Advertising Solutions.
- Strategic Alliances for Campaign Integration and Community Engagement
- Data-Driven Advertising and Technology-Ready Operating Model
Risks · as stated in the DRHP
- We are depended on leased media sites including media assets leased from the proprietorship firm of our promoter, Fahim Batliwala and do not own advertising infrastructure, which could adversely impact our business, results of operations, financial condition and cash flows.
- We rely on the reputation of the "SIMCA" brand in Mumbai, and any damage to it could adversely affect our business, results of operations, financial condition and cash flows.
- Our Promoter, Fahim Batliwala is involved into ventures which are in businesses similar to ours through various proprietorship firms.
- Out-of-Home (OOH) Advertising business is dependent on availability of space or sites for publishing of ads. Any significant increase in the prices of such ad space or sites or non-availability of such ad space or sites may adversely affect our business and results of operations.
- Our operations are concentrated in Mumbai Metropolitan Region ("MMR"), and any loss of business in such region could have an adverse effect on our business, results of operations and financial condition.
- We do not have long-term agreements with our customers. Any changes or cancellations to our orders may adversely affect our business, results of operations and financial condition.