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₹145 - 145
Yaap Digital Ltd
IT - SoftwareIPOSME
₹145 - 145
We are a digital marketing, content, and technology services company operating in a growing segment of the marketing and advertising industry. As a purely digital business, we integrate data, AI-powered technology, and content to deliver solutions. Our operations use digital tools and analytics to design campaigns that address the needs of audiences. We work with global, multinational, regional, and local clients, including influencer-led brands, in a continuous digital environment. Our services include digital strategy, content marketing, influencer engagement, and AI-based solutions, enabling brands to manage their marketing requirements in line with changing industry trends and audience preferences.
Lot1,000Min Invest₹2,90,000Face Value₹10Issue Size₹80 CrFresh Issue₹80 CrListing Price₹127CMP₹94
Timeline
25 Feb
Bidding opens
27 Feb
Bidding closes
2 Mar
Allotment
4 Mar
Refund & demat credit
5 Mar
Listing
Subscription
Subscription opens once dates are announced
Reports
Offer Details
Terms
Issue Size₹80 Cr0.55 Cr shares
Fresh Issue₹80 Cr
Face Value₹10
Lot Size1,000 shares
ReservationQIB 50% · NII 15% · RETAIL 35%
Application Sizes
Retail₹2,90,0001-1 lots
sNII₹2,90,000from 2 lots
bNII₹10,15,000from 7 lots
Managers & Registrar
Lead ManagerSocradamus Capital Private Limited
RegistrarMUFG Intime India Pvt Ltd
Ownership & Proceeds
Shareholding
CategoryPre IPOPost IPOPromoter Group80.19%59.03%Public19.81%40.97%
Objects of the Issue
- Funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited ("GoZoop")
- Funding capital expenditure to be incurred for Establishment of an AI-Led Short-Form Content Production Hub ("ACP Hub")
- Funding our incremental working capital requirements
- General corporate purposes
Financials
Profit & Loss
| Financial Year | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| RevenueCr | 72 | 67 | 113 | 153 | 185 |
| Operating ProfitCr | 9 | 4 | 6 | 15 | 28 |
| OPM% | 12.7 | 6.6 | 5.3 | 9.8 | 15.1 |
| PBTCr | 8 | 4 | 5 | 15 | 29 |
| PATCr | 6 | 3 | 3 | 11 | 22 |
| EPS | 38 | 17 | 2 | 67 | 12 |
Balance Sheet
| Financial Year | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Equity CapitalCr | 2 | 2 | 2 | 2 | 21 |
| ReservesCr | 8 | 9 | 8 | 21 | 88 |
| BorrowingsCr | 9 | 8 | 23 | 23 | 32 |
| Fixed AssetsCr | - | - | - | - | 56 |
| Total AssetsCr | 56 | 49 | 91 | 115 | 217 |
Cash Flow
| Financial Year | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Operating Cash FlowCr | 2 | 25 | 35 | -6 | -35 |
| Investing Cash FlowCr | 0 | -4 | 2 | -3 | -47 |
| Financing Cash FlowCr | -2 | -1 | 2 | -1 | 76 |
| Net Cash FlowCr | 0 | 20 | 39 | -10 | -7 |
Strengths & Risks
Strengths · as stated in the DRHP
- Digital by Design, not by Transition.
- Focus on trio of Data, Content and Technology.
- We are "Built for Now".
- Experienced Promoters and professional Senior Management.
- Well diversified customer base with long standing relationships.
- Established internal infrastructure for efficient delivery of services.
Strategies · as stated in the DRHP
- Strengthening our presence through inorganic expansion.
- Focus on new initiatives aimed at enhancing our service portfolio.
- Focus and invest in talent retention, enhancement and expansion.
- Deepen existing client relationships, expand our client base.
- Expanding our presence in Domestic and International Markets.
Risks · as stated in the DRHP
- The company's business is concentrated around key clients, which account for a significant amount of its revenue. If the company fails to retain these clients, or diversify its client base or if the company's key clients reduce their marketing budgets, the company's business, revenue growth, results of operations, cash flows and financial condition may be materially and adversely affected.
- The company's operations are dependent on a limited number of key suppliers. Any disruption or change in terms with these suppliers could impact its ability to deliver services, affecting the company's business, financial condition, and results of operations.
- The company's revenues are highly dependent on certain key industries. Any decrease in demand for marketing services in these industry verticals could reduce its revenues and adversely affect our business, financial condition and results of operations.
- Digital marketing forms a substantial part of its offerings and hence is the company's major source of income. Any changes in trend, decrease in digital advertisement-spend by its clients could have a material adverse effect on the company's business, revenue growth and results of operations and financial condition.
- The company's inability to consistently upgrade its data analytics capabilities in line with the latest technologies or if the company's databased predictions are wrong because its technology hasn't evolved enough or due to any other reasons, it may adversely affect the company's quality of services and clients' satisfaction. The cost of implementing any new technologies could adversely affect its business and financial condition.
- Companies may undertake their advertising projects, market research and data analysis functions inhouse and setting up dedicated departments to service their marketing needs, thus reducing the company's prospective customer base. This may adversely affect its revenues and growth prospects.