- TCC Concept began life in 1984 as a cotton-fabric trader in Ahmedabad with two employees and, by its own account, total revenue of Rs. 12.24 Lacs in FY22 - then a group of real-estate operators led by the founder of EFC Ltd effectively re-founded the company around a digital-first commercial-property platform, and within three years it had swapped shares to acquire India’s largest omnichannel furniture marketplace, a data-centre operator, and an AI real-estate platform. The recurring approach is a “balanced portfolio” built by acquisition: the company buys or merges with operating businesses through share swaps, layers technology on top, and connects them into a single ecosystem that spans property search, office fit-out, data-centre colocation, and furniture delivery.
Business segments
Four engines at different stages - a commercial-real-estate platform that generates the bulk of revenue, an AI tool for property professionals, a newly acquired furniture marketplace with its own logistics arm, and a data-centre business that has just leased out its first full facility - each added through a share-swap acquisition.
1. Brantford India: the commercial-real-estate engine
A zero-brokerage platform that finds, fits out and manages office space for corporate tenants, earning its fees entirely from property owners - not from the companies moving in.
- Paid by the landlord, not the tenant - Brantford charges no brokerage to companies searching for office space; its revenue comes from B2B fees and commissions paid by developers and property owners, which means the platform sits on the supply side of every transaction.
- Five ways to earn from an office move - the business runs five verticals under one roof: managed enterprise offices (project-management fees and brokerage), turnkey fit-out projects (margin on furnishing and development costs), independent project execution (margin per square foot), co-working retail (brokerage from owners on short-term flexi-space), and conventional tech-enabled broking (commission on transaction value), so it captures revenue whether the client wants a bare shell or a fully furnished floor.
- AI does the matching - the platform uses machine-learning algorithms to guide clients on cost, location and amenities, while an Automated Property Listing module sources vacant commercial space without human intervention and forecasts rental levels, generating over 100 leads per day.
- Single-point office setup - through partnerships with furniture, white-goods and office-equipment manufacturers, Brantford supplies everything a company needs to operate on day one, which turns a brokerage into a full-stack office solution and deepens the relationship with each corporate client.
- Built by the founder’s prior playbook - the Chairman previously co-founded EFC Ltd, a managed-office-space operator that developed over two million square feet across seven cities and served more than 500 customers, giving Brantford a tested model and industry relationships from its first day.
2. TryThat.ai: the data layer for property professionals
An AI platform that gives real-estate developers, brokers and investors a structured way to find buyers, score leads and run campaigns - sold as a per-project subscription.
- Full-cycle toolset for property sellers - the platform covers the entire customer lifecycle from discovery to post-sales service, with modules for lead generation, lead scoring, a smart CRM, workflow automation and a social-style networking interface called Try Connect, so a developer can manage everything from the first enquiry to the handover on one system.
- Data foundation that competitors lack - TryThat.ai draws on structured real-estate datasets from government and public sources, proprietary data and builder data, combined with a privacy-first architecture that enables AI-driven interaction without forcing users to share their leads, which makes it a research tool as much as a sales tool.
- B2C free, B2B paid - consumers can use the platform for property search with usage limits at no cost, while developers and brokers pay ₹50,000 to ₹2,00,000 per project for subscriptions, with add-on charges for WhatsApp messaging and AI calling, creating a funnel that converts free users into paying enterprise accounts.
- Acquired from the same promoters - the company was bought in January 2024 through a share swap at an enterprise valuation of ₹75.50 crore, and its promoters are the same as those of TCC Concept and Brantford, meaning the AI layer was built by the same team that runs the commercial-real-estate platform it serves.
3. Pepperfry: the consumer marketplace
India’s largest omnichannel furniture and home-goods marketplace, acquired in a share swap, where customers browse online and touch the sofas in 150-plus physical studios before buying.
- Online discovery, in-store trial, any-channel purchase - the “One Funnel” model lets a customer start on the website, visit a studio to test a mattress, and complete the order on a phone, with 73 million annual visits and 150,000 daily unique visitors feeding into a network of over 150 experience studios across more than 100 cities.
- House brands drive stickiness - Pepperfry’s own labels - Amberville, Mintwud, Mudramark, Woodsworth, CasaCraft and Bohemiana - accounted for nearly 40% of orders in FY26, with house-brand average order values of roughly ₹43,000, more than double the marketplace-wide average, which builds margin and repeat purchasing.
- Marketplace plus turnkey B2B - beyond selling to consumers, “Pepperfry for Business” supplies furniture in bulk to institutional buyers and executes turnkey projects, so the same supply chain serves both a family buying one bookshelf and a hotel furnishing 200 rooms.
- Supply chain that closes the loop - an in-house logistics network with three mega-fulfilment centres, 25-plus distribution hubs and a fleet of over 200 padded vehicles handles delivery, assembly and after-sales support, keeping transit damage below 1.5% and producing a net promoter score of 66.
- Acquired and already turning profitable - TCC built a 98.98% stake through a share swap valued at roughly ₹661 crore between October and December 2025, and by the quarter ending March 2026 Pepperfry reported its first profitable quarter in its 14-year history.
4. NES DATA: the digital-infrastructure bet
A data-centre operator with one fully leased 4 MW facility in Pune, a 10 MW facility under development, and plans for a 100 MW hyperscale campus - monetised through colocation and hosting fees.
- First facility already fully rented - the commissioned 4 MW Tier-III data centre in Hinjewadi, Pune, with 304 racks including 15 high-density racks, was leased in its entirety in December 2024 to a leading data-centre infrastructure and services company, providing an immediate anchor tenant and proof of demand.
- Modular build-out from 2 MW to 100 MW - the company has started work on a 7 MW Tier-III facility in the same Pune IT park, signed a letter of intent with the Assam government for a modular 2 MW site expandable to 10 MW, and holds an advanced blueprint for a 100 MW hyperscale campus, so the pipeline scales from edge computing to cloud-scale workloads.
- Recurring infrastructure revenue - the model is straightforward colocation and hosting: enterprises pay to place their servers in a secure, energy-efficient facility with Tier-III or Tier-IV specifications, generating recurring fees that are not tied to any single tenant’s business performance.
- Acquired through a share swap - TCC issued roughly 1.29 crore equity shares at ₹352 apiece in August 2024 to take a 98.78% stake in what was then a company with a net worth of ₹170.95 crore and no revenue, valuing the acquisition at approximately ₹455-461 crore - a bet on future capacity rather than current cash flows.
Pepcart: the logistics backbone
A large-box supply-chain network that delivers, assembles and supports furniture across 500-plus Indian cities - originally built for Pepperfry, now opened to third parties.
- Infrastructure purpose-built for bulky goods - three fulfilment centres, three large warehouses, and 25 distribution centres, a fleet of 200-plus custom-built vehicles, and 500-plus supply chain staff handle everything from warehousing to white-glove assembly, keeping transit damage under 1.5% across more than 10 million historical deliveries.
- Spun out and opened up - originally a Pepperfry subsidiary, Pepcart was bought directly by TCC for ₹7.5 crore in cash in December 2025, and in July 2026 it signed a B2B partnership with Shiprocket to provide first-mile pickup, last-mile delivery and assembly for large-format products flowing through Shiprocket’s network, turning a captive logistics unit into a third-party revenue stream.
Group structure and partners
Every major business was acquired through share swaps from overlapping promoter groups, creating a listed holding company with six operating subsidiaries - none outside India.
- Listed parent with a Pune headquarters - TCC Concept Limited (BSE: 512038) operates from a single corporate office in Pune and has no international operations; all subsidiaries are Indian entities.
- Brantford Limited - 100% subsidiary acquired in June 2023 via share swap; houses the Brantford India commercial-real-estate platform.
- AltRr Software Services Limited - 100% subsidiary acquired in January 2024 via share swap; creator of the TryThat.ai platform, with promoters common to TCC and Brantford.
- Pepperfry Limited - 98.98% subsidiary acquired between October and December 2025 via share swap; India’s largest omnichannel furniture marketplace, itself the holding company of Pepperfry Modular, Clouddio Sleep and Pepcart Logistics.
- Pepcart Logistics Private Limited - 100% direct subsidiary of TCC, acquired from Pepperfry on 31 December 2025 for ₹7.5 crore in cash; provides large-box logistics and supply-chain services.
- Synthar Data Storage Private Limited - 100% subsidiary acquired alongside Brantford in June 2023; no separate business description disclosed in filings.