Avro India is a plastic furniture maker that turned its biggest raw-material problem into its sharpest competitive edge - by becoming its own recycler. Founded in 1996 in Ghaziabad, the company spent two decades making chairs and cabinets before a pivotal backward integration: it built a plant that eats post-consumer plastic waste and turns it into the granules used in its own factory, making it the only company in India to run a complete chain from scrap collection to finished furniture. That recurring approach - own the dirty, difficult part of the process that rivals avoid, and let the cost savings fund a price advantage - explains everything that follows.
Business segments
A single engine with two deeply interlocked halves - plastic furniture manufacturing and plastic waste recycling - that together form a closed loop where waste feeds production and production generates demand for more waste.
1. Plastic moulded furniture: the value-for-money challenger
A range of over 300 everyday furniture items, priced roughly a third cheaper than national brands, built on machines that rival the best factories and sold through more than 30,000 retail touch points across India.
- Cheaper raw materials than rivals - the company feeds its injection moulding machines with recycled granules produced in-house at Rs. 20-50 per kilo, compared to virgin polypropylene at Rs. 120 per kilo, and in-house compounding adds another Rs. 15-25 per kg benefit. That structural cost gap lets it price furniture 30-40% below established names like Nilkamal and Supreme while still making money.
- One of the widest catalogues in the industry - the portfolio spans chairs, tables, stools, cabinets, shoe racks, baby desks and almirahs, with over 300 SKUs and more than 25 registered designs that the company calls “very different and unique”. New moulds are introduced continuously and slow sellers are discarded, so the range stays fresh.
- Global-grade machines, local volumes - production runs on injection moulding equipment from Ferromatik Milacron (American) and Haitian (the world’s largest manufacturer), in a highly automated setup following Six Sigma, Kaizen and 5S practices, certified by TUV SUD and ISO 9001:2015. The factory generates zero emissions, zero material waste and zero water waste - every scrap of plastic is reused.
- A guarantee no competitor offered first - Avro was the first in India to give a three-year warranty against breakage and colour fading on select products at no extra cost, backing its claim that the furniture lasts more than two decades and can be recycled four to six times.
- Built for every surface, sold through every channel - products end up in homes, schools, dhabas, hotels and auditoriums, available offline through over 200 distributors and big-box stores like Metro and Spar, and online as a top-selling brand on Amazon and Flipkart with more than 36,000 e-commerce orders in a single year.
2. Plastic recycling: the cost engine hidden inside the factory
A “scrap to product” system that processes flexible packaging waste - the kind most recyclers cannot handle - into near-virgin-quality granules, cutting raw-material costs while earning regulatory credits.
- It eats what others cannot - the company has developed a proprietary process to upcycle difficult flexible plastics: cement bags, fertiliser sacks, milk pouches, rice bags and multi-layered packaging that most recyclers reject. This requires a specific sequence of washing, grinding and extrusion that Avro describes as a science rather than standard recycling.
- Capacity built in deliberate steps - the recycling unit started at 300 metric tons per month in December 2022, scaled to 500 MT, then 750 MT, and reached 1,000 MT per month (12,000 MTPA) by early 2025 with the addition of two extruder machines. One of India’s largest washing lines for plastic scrap was commissioned in November 2025.
- Sourcing waste directly, not through middlemen - the company has formalised scrap procurement through direct corporate partnerships, securing 30% of its plastic waste needs this way and cutting procurement costs by 30-40% compared to traditional scrap dealers. A digital tool with geo-tagging and QR codes traces the entire supply chain from collection to disposal.
- Granules are a product, not just an input - while most recycled material is captively consumed to make furniture, the company also produces pre-mix compounds for air coolers, washing machines and automotive parts, and expects to begin external commercial sales by FY26 at roughly 30% better pricing than internal use.
- A regulatory tailwind built in - every kilogram of virgin plastic replaced saves an estimated 2.5 kg of greenhouse gas emissions, and the company has applied for Extended Producer Responsibility (EPR) certification, which once obtained will enhance corporate engagement and drive higher volumes with improved cost efficiencies.
Group structure and partners
A family-run public company that recently carved out its recycling operations into a wholly owned subsidiary, keeping the closed-loop model under common control.
- Promoter-led with deep domain roots - Chairman Sushil Kumar Aggarwal has over 30 years in plastic moulded furniture and recycling, and also serves as National President of the All India Plastic Moulded Furniture Manufacturers Association. His sons Sahil (Managing Director, oversees production and recycling) and Nikhil (Whole Time Director, heads sales and marketing) run day-to-day operations.
- A subsidiary dedicated entirely to recycling - Avro Recycling Limited was incorporated as a wholly owned subsidiary in May 2025, with the specific object of processing plastic waste. It now handles rigid plastic recycling by separating multiple blended polymers by quality and colour, and in June 2026 the parent approved selling some plant and machinery to the subsidiary at fair value.
- Main-board listed, widely held - the company migrated from the NSE Emerge platform to the main board of both BSE and NSE in April 2022, and as of March 2025 had a nine-member board with five independent directors and four board committees.
- A brief insolvency episode, swiftly resolved - in June 2022, a corporate insolvency process was admitted over an operational debt of Rs. 9.21 lakh from a masterbatch supplier; the matter was settled within days and the process terminated in July 2022, with the company released to function independently.