- Newjaisa Technologies is India’s only listed player in the refurbished electronics space - it buys used laptops and desktops from corporates, brings them to near-new condition in its own Bangalore factory, and sells them directly to consumers and businesses at a steep discount to new devices. Founded in 2020 by a former Google operations executive and an electronics-refurbishment veteran, the company was built to solve two problems at once: India’s low personal-computing ownership and its growing mountain of e-waste. Its recurring approach is technology-driven, full-stack control over the reverse supply chain - from procurement through refurbishment to direct sale - so that it owns every step that determines quality, cost, and the customer relationship.
Business segments
A single engine, sold through three channels - a direct-to-consumer website, an enterprise sales force, and a growing offline retail network - all fed by one central refurbishment operation.
1. Refurbished IT electronics: the factory that powers everything
A centralised Bangalore facility takes in used corporate laptops and desktops, runs them through a 10-step, AI-driven refurbishment process with 70-plus quality checks, and turns out warrantied devices ready for sale - no outsourcing, no middlemen.
- 100% in-house component repair - the company claims to be India’s only refurbisher that can repair displays and motherboards at the chip level inside its own facility, using BGA machines and a dedicated chip-repair area, which means it does not have to send complex faults to third parties.
- Proprietary diagnostic software - the CTO built an automation tool that diagnoses every incoming laptop or desktop and decides whether to repair, replace parts, scrap, or triage it, using multiple variables at scale, so that the decision is consistent and fast even when volumes rise.
- Sourcing directly from the source - the company holds R2v3 certification, an international standard that is a precondition to work with large OEMs and corporates, and an E-Waste Management Certificate; these let it buy used assets straight from companies like IBM, Tech Mahindra, and Hyundai rather than through middlemen, with a stated goal of 80% direct corporate sourcing.
- A brutal inventory reset - when Microsoft ended Windows 10 support around June 2025, devices older than 8th-generation processors became effectively unsaleable, forcing a one-time write-off of roughly ₹12.4 crore in older inventory and a liquidation of associated spares at about 10% of their value, which cleared the decks for a younger, saleable product mix.
2. The direct-to-consumer website: the channel it had to build overnight
When Amazon India shut its refurbished category in early 2025 - taking roughly 60-65% of Newjaisa’s revenue with it - the company turned its own website into a primary sales channel and crossed one million monthly visits within a year.
- Built from a crisis - the Amazon shutdown forced a rapid reorientation from a marketplace-dependent model to a proprietary D2C platform, with increased marketing spend to drive visibility and traffic that is now mainly organic.
- Industrial-leading acquisition costs - the company reports that its cost to acquire a customer on the digital channel is among the best in the industry, with strong conversion rates, which matters because it keeps the economics viable even at refurbished price points.
- Pan-India reach from one site - NewJaisa.com covers over 20,000 pin codes and sells the full range of laptops, desktops, and peripherals with 12-to-18-month warranties, so a student in a Tier-3 town and a professional in a metro see the same catalogue.
3. Enterprise and B2B sales: the sticky, recurring relationship
A dedicated enterprise team, built from scratch after the Amazon exit, now serves at least 15 of India’s top 100 companies with long-term contracts and an approximately 80% retention rate.
- More than just selling boxes - the company offers end-to-end IT lifecycle services including device refurbishment, data sanitisation, and asset lifecycle management on a capital-light, fee-based model that carries no inventory risk, which turns a one-time buyer into a recurring services client.
- Refurbishing as a service - enterprise customers can also contract Newjaisa to refurbish their own end-of-life devices and buy them back, creating a closed loop where the same corporate is both supplier and customer.
- Leasing and Device-as-a-Service - for SMEs and enterprises that prefer not to own hardware, the company offers leasing and DaaS models that generate recurring revenue alongside outright sales, with tailored configuration, warranty, and financing terms.
- Signed over 80 new enterprise clients in FY25 - including contracts exceeding ₹1 crore, showing that large Indian businesses are willing to buy refurbished IT at scale when the quality and warranty are institutional-grade.
4. Offline retail and distribution: the physical shelf in smaller cities
Through partnerships with established electronics retailers in South India - including one chain with over 400 outlets - Newjaisa puts refurbished devices on physical shelves in Tier-2 and Tier-3 towns where trust is built face-to-face.
- A 400-plus-store partner - in March 2025, the company signed with one of South India’s largest retailers and planned to expand to over 500 retail locations within 12 months, giving it a brick-and-mortar presence that its digital-only competitors lack.
- Business-to-Retail model - the company operates a B2R channel through select stores under MOUs with distribution partners, complementing the website and enterprise sales force so that a customer can touch the product before buying.
- Roots in regional resellers - historically, the company had over 100 regional reseller tie-ups, so the move to large-format retail is a scaling-up of a channel it already understood.
Group structure and partners
Newjaisa is a single, independent listed entity with no subsidiaries or joint ventures - its strategic partnerships are commercial arrangements, not equity ties.
- Listed on NSE Emerge - the company went public on October 5, 2023, under the ticker NEWJAISA, making it the only listed player in India’s organised refurbished electronics segment.
- Partnerships without equity - the Quick Heal tie-up pre-installs cybersecurity software on every device; sourcing relationships with IBM, Tech Mahindra, Hyundai, and recyclers Greenscape and Recykal are commercial supply arrangements with no disclosed co-ownership.