### **Overview** New Delhi Television Ltd (NDTV), established in 1988, is a pioneering and highly respected news and digital media organization in India. Known for its credible, unbiased, and insightful journalism, NDTV has evolved from a broadcast-focused entity into a **future-ready, digital-first global media powerhouse**. As of November 2025, it operates as a division of **AMG Media Networks Limited**, part of the Adani Group, which holds over 64.71% ownership following a strategic acquisition in 2022. NDTV delivers news across television, digital, mobile, and social platforms through a network of **six television channels** and a robust suite of digital properties, reaching over **500 million viewers and users monthly worldwide**. --- ### **Core Business Segments & Offerings** - **Television Channels**: - NDTV 24x7 (English) - NDTV India (Hindi) - NDTV Profit (Business) - NDTV Marathi (Regional) - NDTV Rajasthan - NDTV Madhya Pradesh & Chhattisgarh - **Digital Platforms**: - **ndtv.com** (English), **ndtv.in** (Hindi) - Specialized verticals: Business, Technology, Food, Movies, Sports, Health, and Lifestyle - Sub-brands: **NDTV Games**, **NDTV Shopping** (affiliate commerce), **Gadgets360**, **CarAndBike.com**, **BandBaajaa.com** - **Subsidiaries & Joint Ventures**: - **NDTV Convergence Limited (NCL)**: Manages digital operations (founded 2006) - **NDTV Worldwide Limited**: Provides consultancy and metadata services for international channel launches - **Lifestyle & Media Holdings Limited (NLHL)**: 49% joint venture with Nameh Hotel & Resorts - Former subsidiaries include Delta Softpro (ceased in 2023) --- ### **Strategic Developments (2023–2025)** #### **May 2025 – Major Expansion & Technological Transformation** - **Relocated to a state-of-the-art broadcast facility in Noida**, integrating TV and digital operations for seamless content delivery. - **Launched Inspire Studio in Mumbai’s BKC**, designed by Austrian firm Veech, featuring virtual production, AR/VR capabilities, and flexible studios to support immersive storytelling. - **Launched NDTV Marathi**, marking entry into the regional news space with hyper-local, high-quality journalism. - **Unveiled NDTV World**, a **digital-first global news platform** offering an Indian perspective to audiences in the US, UK, Canada, and the Middle East. - Secured major **international distribution partnerships**, expanding digital and satellite reach to **65 countries**. #### **May 2025 – Digital Growth & Audience Reach** - Achieved **156 million monthly unique digital visitors** and over **88 million social media followers** (90.4 million as of 2025). - **YouTube subscribers: 37.1 million**, making NDTV the most-subscribed Indian English news channel. - **NDTV’s X (Twitter) handle has 17.9 million followers**, the highest among English news brands in India. - Digital platforms recorded **10.4 billion video views** and **127.15% growth in total page views**. - Apps have **1 million monthly active users**, with features like offline viewing and push notifications. #### **May 2025 – AI & Digital Infrastructure** - Integrated **AI, machine learning, and data analytics** into newsroom workflows to enhance content personalization, accuracy, and efficiency. - Partnered with **Akamai CDN** to ensure zero downtime during traffic surges; digital platforms hosted on **Amazon AWS** with EC2, S3, and RDS. - Adopted **hybrid cloud architecture** (HPE Green Lake on-prem + AWS), **Oracle Fusion** for procurement, and **Microsoft 365/Zoom** for collaboration. - Uses **DMX and VCMS** for live streaming and VOD across platforms. #### **May 2025 – Content & Editorial Innovation** - Hosted **NDTV World Summit – The India Century**, inaugurated by Prime Minister Narendra Modi, positioning India at the center of global discourse. - Implemented a **mobile-first, digital-first strategy** with short-form videos, podcasts, and interactive live streams optimized for Gen-Z and millennial audiences. - **Lok Sabha elections coverage** set records in user engagement and digital traffic. - Emphasized **diversity, inclusion, and a women’s perspective** in storytelling. #### **2023–2024 – Strategic Relaunches & Expansion** - **NDTV Profit re-launched** as a multi-platform business news ecosystem with integrated TV, digital, and audio, featuring AR/VR studios and data-driven reporting. - Launched **three HD channels** (NDTV 24x7 HD, NDTV India HD, NDTV Profit HD) with satellite transmission underway. - Expanded into **regional markets** with localized content in Marathi, Hindi (Rajasthan, MP & Chhattisgarh). - Announced plans for a standalone **Business News TV channel** and more regional launches. --- ### **Revenue & Financial Highlights (FY2024)** - **NDTV Convergence Limited**: Reported revenue of ₹1,562.64 million (down from ₹2,026.35 million in FY2023). - **10-year revenue-sharing deal with Taboola** (since 2021), potentially worth ₹750 crores ($100 million), aimed at boosting digital monetization and content recommendations. - Digital platforms saw **32% growth in site visits and page views** (H2 2023). - Majority digital revenue now driven by **social media (over 50% of digital video revenue)** and ad partnerships. --- ### **Global & Digital Strategy** - **International footprint** spans the UK, USA, Canada, South Africa, Australia, New Zealand, Middle East, Mauritius, and SAARC nations. - **NDTV 24x7** is the only Indian English news channel broadcast across these regions; now available on **Sling TV (USA)**, adding **2.2 million new households**. - **NDTV World** aims to position India in global media, delivering Indian viewpoints on world affairs. - Target to reach **311 million unique digital viewers by 2028**, fueled by digital adoption among 910 million young Indians and 800 million broadband users. --- ### **Competitive Advantage** - **Strong Brand Credibility**: Consistently ranked among India’s most trusted news sources, known for balanced, in-depth reporting on major events (e.g., G-20, Ayodhya Ram Mandir, state elections). - **Technological Leadership**: State-of-the-art studios in Noida and Mumbai, AI-powered newsrooms, and world-class digital infrastructure. - **Integrated Ecosystem**: Seamless convergence of TV, digital, mobile, and social platforms with a unified editorial and technical team. - **Expansion into e-commerce and lifestyle** through verticals like Gadgets360 and NDTV Shopping to diversify revenue.