### **Overview** Touchwood Entertainment Limited is India’s first publicly listed event management company, incorporated in August 1997. Headquartered in New Delhi, the company has evolved from a PR firm into a diversified, end-to-end experiential solutions provider across weddings, corporate events, political campaigns, exhibitions, and digital innovation. With over **28 years of industry experience**, Touchwood has established itself as a **market leader in luxury wedding planning and large-scale event execution**, both in India and internationally. The company is listed on the **National Stock Exchange (NSE)**, having migrated from the NSE SME platform in 2020, reflecting its maturity and scale. --- ### **Core Business Segments & Service Offerings** Touchwood operates a **diversified portfolio of services** across multiple verticals: 1. **Wedding & Social Events**: - Bespoke, luxury, and destination weddings with full turnkey management. - Specialized in immersive, story-driven experiences tailored to cultural rituals and client preferences. - Services include venue curation, décor & theme design, guest management, timeline coordination, and entertainment curation. 2. **Corporate & Brand Events**: - End-to-end management of product launches, conferences, roadshows, and BTL marketing. - Exhibition stall design and execution via **Touchwood Exhibits**. 3. **Political Campaigns & Government Events**: - On-ground political activations and election campaign management. - Notably managed the **first international presidential election campaign by an Indian firm (Gabon, 2016)**. 4. **Entertainment & Experiential Services**: - Live performances (Bollywood artists, bands, DJs), hologram technology, celebrity appearances, and interactive experiences. - Custom entertainment concepts such as gaming at mehendi, star performances at sangeet, and curated event sequencing. 5. **Design & Decor**: - In-house **design and production facility** supported by **skilled craftsmen and qualified designers**. - Known for executing some of the **largest and most intricate décor projects in India and globally**. --- ### **Strategic Expansion into Digital & Tech-Driven Platforms** Recognizing the shift toward digital transformation—especially post-pandemic—Touchwood has successfully transitioned from a **service-centric to a tech-centric business model**. This pivot is anchored in its **digital subsidiaries and proprietary IPs**: #### **1. WedAdvisor Solutions Private Limited** - **Founded**: January 14, 2022 - **Purpose**: A **digital marketplace** connecting wedding vendors across India with customers. - **Key Features**: - **Vendor Discovery**: Search and connect with over 20,000 verified vendors across 36 categories by location and specialty. - **Expert Advisory**: Paid consultation packages (WA Packages and WA Pioneers) for budget-conscious customers. - **The Wedding Space**: A centralized digital interface (web + mobile app) for wedding planning—enabling coordination of vendors, timelines, guest lists, and budgets. - **Launch**: App launched on Google Play and iOS in late 2022; magazine launched in March 2023 featuring Hansika Motwani and Deeksha Khurana. #### **2. MakeMeUp Private Limited** - **Founded**: December 24, 2021 - **Purpose**: **India’s first integrated beauty and personal care ecosystem** connecting consumers, artists, brands, and experiences. - **Core Verticals**: - **MakeMeUp App & Website**: Direct-to-consumer platform for booking beauty services, purchasing products, and attending events. - **MakeMeUp School of Makeup**: Offers 4 main courses (Professional, Bridal, Advanced, Self-Makeup) in New Delhi. 9 batches completed by 2025. - **MakeMeUp Festival**: Annual 2-day event showcasing brands and talent (3rd edition held in 2023; 4th edition planned). - **Web Series**: *"Put Your Game Face On"* – India’s first digital makeup reality show, distributed via **Disney+ Hotstar, MX Player, and Hungama Play**. - **Beauty E-commerce**: Drop-ship model with **1,500+ products from 40+ Indian homegrown brands** as of 2023. - **Digital Presence**: Android app has **10,000+ installs and 4.9-star rating** (Google Play Store). #### **3. Other Digital Ventures** - **Shosha**: India’s first dedicated footwear and accessory app—offering purchase, reselling, customization, repair, and home dry-cleaning services. Launched at The Great Indian Sneaker Festival (Dec 2022). - **NailMeUp**: Upcoming B2C platform focused exclusively on nail art and care (planned launch). These ventures reflect Touchwood’s ambition to become a **global aggregator for wedding and lifestyle services** and a **technology-led lifestyle company**. --- ### **Key Intellectual Properties (IPs)** Touchwood has strategically developed proprietary IPs to build brand equity and drive innovation: - **VEDA**: Own event venue brand, operational in Jaipur and expanding nationally. - **MakeMeUp**: Multi-vertical platform in beauty and wellness. - **The Gourmet Fest**: Culinary event with significant award wins (7 awards at EEMAX Global 2024; multiple ICWF 2023 wins). - **Touchwood Wedding School & Matchmakers Conclave**: Talent development and industry engagement platforms. - **TouchStudio** (implied in partnership-driven ecosystem): Creative lab for event innovation. --- ### **Operational Strengths** - **Team**: 42 core professionals supported by in-house artisans and designers. - **Production Capability**: Fully functional **in-house production facility** enhancing quality, originality, and cost efficiency. - **Scalability Model**: Growth via **partnerships with associate firms** across India—avoiding capital-intensive expansions. - **Agile & Data-Driven**: Uses **data analytics** to personalize event experiences and improve ROI. - **Hybrid Event Expertise**: Strong presence in **virtual and hybrid events**, post-pandemic. --- ### **Market Position & Clientele** - **Clients**: Serves HNI individuals, global corporate brands (FMCG, real estate, media, manufacturing), and political entities. - **Geographic Reach**: Domestic dominance with growing international footprint in weddings, entertainment, and political consultancy. - **Brand Recognition**: Known for **innovation, professionalism, and flawless execution**. --- ### **Growth Strategy (2024–2025)** 1. **Organic Growth**: New client acquisition and **geographic expansion** through partnerships. 2. **IP Development**: Continuous **refresh and creation of IPs** to drive brand distinctiveness. 3. **Digital Integration**: Embedding tech solutions across all services to enhance **consumer engagement and social visibility**. 4. **Global Expansion**: Exploring opportunities in international markets, especially for weddings and political consulting. 5. **Talent Development**: Addressing industry-wide skill shortages via **Touchwood Wedding School** and MakeMeUp School. --- ### **Awards & Recognition** - **Gourmet Fest 2024**: Won **7 awards at EEMAX Global 2024 (Kolkata)**. - **MakeMeUp and Gourmet Fest (2023)**: - 11 awards at **ICWF 2023** - 7 awards at **EEMAX Global Awards 2023** - Repeatedly ranked **#1 in customer satisfaction** among competitors. --- ### **Management & Leadership** - **Founding**: Established in 1997 by **Mr. Manjit Singh** as a PR firm; expanded with **Mr. Vijay Arora** from 1999. - **Key Executive**: **Mr. Shrey Khandelwal** (joined 2017), founder of Innocepts Studios at age 19, bringing strong creative and entrepreneurial leadership. --- ### **Challenges & Risks** 1. **Seasonal Demand**: Fluctuations due to wedding seasonality, though **political and corporate events provide year-round revenue balance**. 2. **Limited Global Reach**: International expansion constrained by local market knowledge and execution challenges. 3. **Regulatory Hurdles**: Complex approvals and legal compliance across events. 4. **Skilled Manpower Shortage**: Mitigated through **in-house training academies** (e.g., Touchwood Wedding School, MakeMeUp School). --- ### **Financial & Strategic Milestones (Timeline Highlights)** | Year | Key Milestone | |------|---------------| | 1997 | Founded as PR firm | | 1999 | Expanded into college fests and corporate events | | 2000 | Entered talent management | | 2002 | Signed 10 Bollywood singers; became No.1 talent manager in India | | 2008 | Launched full turnkey wedding management | | 2011 | Expanded into décor and production | | 2012 | Entered political activations; first listed event company on NSE SME | | 2014–2015 | Started international destination weddings; launched **VEDA** | | 2016 | Managed **President of Gabon’s re-election campaign** | | 2017 | Launched IPs: **MakeMeUp** and **Gourmet Entertainment Show** | | 2018–2019 | Scaled VEDA; became top agency for weddings & political events | | 2020 | Migrated to **NSE main board**; launched Touchwood Wedding School, MakeMeUp web series | | 2021 | Launched **WedAdvisor App**, **MakeMeUp App**, and **NailMeUp** in development | | 2022 | Launched **Shosha App**; published first **WedAdvisor magazine** | | 2023 | Hosted **3rd MakeMeUp Festival**; won multiple awards | | 2024 | Celebrated **Gourmet Fest 2024** (7 awards); continued digital scaling | | 2025 | Strategic roadmap active with focus on global IP expansion and tech integration | ---